Communication system Essay

The Effects of Oil exhaustion sooner rather than later articles Oil is a limited asset that initially created from ancient green growth and different microorganisms. Colin J. Campbell from Depletion and Denial states: The productive arrangement of oil has happened just a couple of times in the Earths long geographical history. For instance, practically all the oil from the Gulf Coast of the U.S. to Peru, including the immense corrupted stores of Venezuela, which hold significantly more than the Middle East, was the aftereffect of a concise time of unnecessary a worldwide temperature alteration 90,000,000 years prior. Green growth prospered in those old warm, dead, stale, and anoxic oceans. Another such age, 140,000,000 years prior, was liable for the oil in the North Sea and a great part of the Middle East. (2) In any case, numerous individuals think minimal about the dubious issue of oil and oil consumption other than what they have been told by un-educated specialists. It has become so dubious due to the trouble in anticipating the current oil gracefully. The vast majority are excessively hopeful in their assessments of the gracefully due to the desperate ramifications of a lack. Basically, vitality is the key that opens every single other asset. Starting today, oil represents 40 percent of all vitality use on the planet. This records for 26 billion barrels every year. The issue is escalated by enormous populace increments and development in vitality requests. Jacob Fisker states that creating nations make up 80 percent of the populace, however they just utilize 20 percent of the universes assets. The created world is the staying 20 percent of the populace, yet it utilizes 80 percent of the universes resources.(1) Furthermore, one ideal case of oil over-utilization is in the U.S. Its whole economy is to a great extent subject to oil for vitality and numerous vital items. Numerous specialists in the oil business, for example , Colin J. Campbell, an oil geologist, foresee that request will surpass flexibly by around 2010. From that point, it will pr... <!

Writing Dialogue in an Essay by Yvonne Matasato

'Writing Dialogue in an Essay' by Yvonne Matasato'Writing Dialogue in an Essay' is a helpful and informative reading for college students who need to write essays and for writers who want to write dialogue in their work. Author, Yvonne Matasato has put together a comprehensive and clear reading that anyone can use to improve their writing.Writing dialogue in an essay can help with many aspects of the writing process. When you get to the part where you need to know how to craft dialogues in your writing, you'll find that there are many steps to taking the work out of the writing process. One of the best things that the writer can do is spend time with Yvonne's 'Journal Writing - Making Dialogues.' This short, easy read will show you exactly what you need to know and put it in words so that you will understand more than ever before.Dialogue is a way of conveying your thoughts without using words that have to be translated from one language to another. For example, in English, we are of ten familiar with characters who talk to themselves or to a character that is not present. In these examples, we are not translating words that we would write, we are just translating sounds that the character makes in order to convey their feelings.Dialogue is used in every aspect of life; children, adults, animals, and even in sports. By using dialogue, writers can add a special element to their work by making it different. The idea of taking dialogue, and then translating the dialogue to the right form, is very useful for the writer.The first part of the book is called 'Dialogue-When Writing, The Last Part Of Writing.' It provides many examples of dialogues in every part of the writing process. Students will find this part useful as they learn about writing.The second part of the book is called 'Dialogue-Changing Your Voice.' This part gives an insight into how you can change your voice so that you will sound different than others who are working on the same project. Different vo ices are important because of the conversational nature of the work that many students will be writing. After all, many of us talk with other people and this can make the student's work difficult to understand if the reader is not someone who is well versed in conversation. A key to good dialogue is the ability to show an individual audience how they should react to a situation and the narrator is the person who should be able to explain this to the audience.Dialogue-Continuing With Dialogue.' This part explains some of the simple techniques that you can use to make your writing more interesting and also how to take the dialogue to the next level. This can be done by adding depth to the dialogue, or by not only showing the listener how the dialogue should sound, but also by showing the reader what makes the listener react to certain situations.This book will help anyone learn how to do it and will make it so much easier for them. It will also make the transition to better writing ea sier for those who want to make their work unique. By taking some time to read this book, students will find a better understanding of the process of writing and will be able to turn this learning into a new skill for them.

Paper Writing Tips - How to Organize Paper Preparation

Paper Writing Tips - How to Organize Paper PreparationWriting a paper for a test has many facets to it. Most of these facets involve making sure that the paper is well organized, as well as being well written. A well written paper will carry with it a good impression of the writer and his/her abilities. It can also be useful in helping increase academic standing.It's not enough to just write the paper; one must be able to organize the paper well. In order to accomplish this, one must first begin by making sure the paper is well organized. The organization should be done in a way that it is well organized so that the information that is contained within the paper is easier to search through.When writing a paper, one must be sure to organize the essay's subject matter. This is because the subject matter will depend on the exam the student is taking. In a standard high school level, there are four different subjects: social studies, language arts, physical education, and math.Another th ing to consider is the personal information. Personal information is important because this will assist the student in filling out the final form correctly. This may include not only the student's name but also his/her date of birth, his/her last name, his/her address, and even his/her height. It would also be advisable to note if the student is male or female.Often, exam papers have essays. This is an essay that is to be filled out in a specific manner. When writing an essay, one should pay special attention to the paragraph structure. Not only is it important to follow proper grammar and punctuation, but one should also be careful not to let the sentence structures appear cluttered.To ensure the structure of the paper, one must ensure that the paragraphs are clearly separated. One can do this by using lines. Using different colors between the paragraphs will also help the eye to follow the flow of the paper. A section break may also be necessary so that the reader can continue to read.One must also pay attention to the paper while it is writing. For example, when the paper is writing in an essay format, one should take care to utilize correct grammar and spelling. If one is writing a paper in a group assignment, it is best to group the essays according to topics of interest.When writing a paper, one must be sure to use proper spellings, and use proper grammar. One must also be careful about what words he/she uses in a sentence. Utilizing proper grammar and correct spellings will help give a good impression.

The Correlation Between Sedentary Life Style And Eating...

The correlation between sedentary life style and eating habits and development of Type II Diabetes in African American young adults under 30 years old.† A Non-Thesis Project Presented to The Faculty of the College of Graduate Studies Lamar University In Partial Fulfillment of the Requirements for the Degree Master of Science in Health Promotion Brittny Bratcher 12/1/2013 Introduction According to the Centers for Disease Control, diabetes is a metabolic disease that elevates the blood sugar or glucose levels in the blood. Persons with type II diabetes either cannot produce any insulin or produces very low levels that cause the blood sugar to stay elevated and creates many other complications (CDC.gov, 2014). Having diabetes can†¦show more content†¦The Centers for Disease explains that pre-diabetes is a condition in which blood glucose levels are elevated above normal range but, not high enough to be diabetic levels (CDC.gov, 2014). Although, there are many factors that come into play when someone has diabetes, such as; genetics, lifestyle, and education factors as well, the constant rise is troubling. Prevention and Maintenance of diabetes is a factor that increases the amount spent on diabetes care in the country. Therefore preventions and proper management of diabetes is essential. The Centers for Disease Control maintains that: â€Å"†¦ Diabetes complications are debilitating, costly, and sometimes deadly. Diabetes complications tend to be more common or more severe among people whose diabetes is poorly controlled. Diabetes control, achieved through diabetes care and management and clinical preventive care practices, keeps people with diabetes healthy and can improve health outcomes (CDC.gov, 2014)†. The complications of Diabetes can commonly lead to high blood pressure, blindness, heart disease/stroke, kidney disease, some nervous system disorders, and amputations as well. According to the CDC, as of March 2013, the total cost of diabetes in 2012 costs the United States $245 Billion. This number could be significantly decreased if many more people held themselves more accountable for their diabetic condition. According to the Healthy People 2020 report, diabetes imposes an enormous burden of

Media, Medium, and Mediums How to Choose the Right Word

The words media, medium, and mediums have a wide range of meanings and usages, some of which are tightly linked and some that are completely separate. All can refer to the material used by an artist to create a work of art, as in My favorite medium is acrylic paint. Medium, however, can also describe relative size (neither large nor small), while the media generally relates to electronic outlets for news and entertainment. Yet another meaning of the word medium is a person who claims to be able to communicate with the dead. How to Use Media The word media is complex because its meaning has changed dramatically over a relatively short period of time. It started out as the plural of the word medium, meaning intermediate or middle, and was also used to describe multiple artistic materials, including paint, clay, metal, and so on. Around the 1920s, the word media was first used to describe communication outlets, and the term mass media was coined. Over the decades, the term became ubiquitous and was used to describe a variety of different means of mass communication, including the news media, entertainment media, and social media. Technically, the word media should be used only as the plural of the word medium. But in recent years, media, like data and agenda, has come to be treated as singular in certain contexts  (especially in American English). Many publishers are comfortable with using the word as both a singular and a plural. How to Use Medium Medium has multiple meanings, each distinct from the others. In most cases, it is used as a noun, but it can also be used as an adjective in some circumstances. It is the singular form of media and, as such, can indicate either a single artistic material or a single communication outlet: The internet is an important medium for communication.Medium also means intermediate: neither large nor small. For example, The suspect was of medium height.A medium can be an agency for doing something or achieving a goal. For example, Technology is a medium for change.A medium can be a substance that surrounds or holds something else. For example, The petri dish contained a medium used to grow cancer cells.A medium is also an individual who claims to have the ability to communicate with the dead. For example, The medium looked into her crystal ball and saw my deceased husband. How to Use Mediums Mediums is a plural noun and is more limited in use than medium. It is also limited by the fact that a single outlet for communication may be referred to as a medium, but multiple outlets for communication are always referred to as media. Thus, the term mediums is the plural form of medium when medium is used as a noun—unless medium is used to refer to an outlet for communication. Examples Its tricky to show examples of every type of media, medium, and mediums usage, but general rules of thumb make it easier to select the right word: Media as both singular and plural: The media is a collective noun referring to the mass media (e.g., television and newspapers). Media may refer either to multiple communication outlets or to a single such outlet. At the same time, however, media is the plural of medium. Thus, The media is having a field day, is correct—but so is I work in several media, including clay and fiber.Medium as a noun or adjective: In most cases, medium is used as an adjective to describe an intermediate quality; for example, a medium-sized drink, medium steak doneness, or a happy medium between two extremes. In some cases, however, it is used as a noun to mean either a means of transmission of a force or effect or an enveloping substance. Thus, The sound travels through the medium of the air is correct, as is The best medium for growing that plant is commercial potting soil.Mediums as a plural noun: Mediums is the plural of medium, unless medium refers to an outlet of communication. Thus, although it is correct to say Janes experiment involved placing bacteria in several mediums to see if they would grow, it is incorrect to say Several mediums carried the story about the car crash in their local news segments. How to Remember the Differences Mediums, like the vast majority of English plurals, ends in the letter s, while the other two terms do not. Thus, mediums is always a plural noun.In general, if the topic is communication or the arts, media is used. If the subject is art or science, mediums is more likely to be correct.If youre describing something of intermediate size or quality and you need an adjective, choose medium.If you need someone to communicate with a loved one whos passed on, always choose a medium. Sources Briggs, Asa, and Burke, Peter (2010).  A Social History of the Media: From Gutenberg to the Internet. Polity Press, 2010, p.  1.Mass medium.  Merriam-Webster, Merriam-Webster.Media.  Macmillan Dictionary Blog, Macmillan Dictionary.

Essay about How Poverty and Poor Education Affects Life

Adam Taylor English 2010 â€Å"Poverty and the Affects on Childhood Education† Getting an education is considered a blessing too many, in America many of us believe that everybody should get equality when it comes down to education, but is that really the case? I believe that education is something that many of us take advantage of, especially when you are a kid and you think your education is free and you dread waking up early in the morning for school. Though, when you grow older we are glad that we have received an education and we can contribute to new technology, or we have the opportunity to create a top selling novel, learn about the history of the world, or just knowing why the sky is blue. We all know, and if you don’t you†¦show more content†¦Ã¢â‚¬Å"She then lived with her mother who moved to Milwaukee where she was sexually abused for the first time by a friend of her family and her own relative (Best Inpirational Stories, 2009)†. Oprah Winfrey, at the age of 14, gave birth to a baby boy, but unfortunately he died a week later. Her mother lost her patience with young Oprah, the result of this was the punishment of sending her to live with her dad. While living with her dad she learned discipline and learned how to use her great intelligence, from potential to kinetic use. At school she was know for her intelligent speaking and she received a scholarship at Tennessee University. She majored in broadcast communication and she scored a job as a reporter at a Nashville TV station. â€Å"Oprah left school at the age of 19 years old to become the first Afro-American woman broadcaster in Nashville (Best Inpirational Stories, 2009)†. She made various amount of mistakes at her new job, she felt exhausted all the time. The Nashville station management team didn’t like her attitude towards the camera; too, on top of that, they didn’t like her â€Å"appearance†. â€Å"They complained about her hair style, her big nose and the d istance between her eyes. Tempted to glamourize her appearance, they sent her to a good salon in New York which did a disastrous remodeling that made her hair fall off (Best Inpirational Stories, 2009). She was ranked down from a TV boardcaster to a presenter of the show calledShow MoreRelatedA Child s Education Is Vital991 Words   |  4 PagesWhat is poverty and does social class shape the character of a child’s life and education, especially those children of poverty? These questions are important to consider for educators and all involved in the goal for children to have greater achievement. It s even more important to note that forty percent of the poor, in the United States, are children (Stevenson, 1997). Knowing this is the reason that finding solutions and studying the effects of parent involvement, both at school and at homeRead MoreA High School Diploma Program1652 Words   |  7 Pagesbut poverty is still a barrier that can keep a young adult from graduating fro m high school and in turn, continue the cycle of poverty. Does getting a high school diploma have any effect on â€Å"generational poverty†? Poverty is defined as â€Å"the state of being extremely poor.† (Oxford 699) In 2014, â€Å"21.1 percent of children under age 18 (15.5 million) in the United States lived in poverty. This group of children represent 23.3 percent of the total population and 33.3 percent of people in poverty. (DE-NavasRead MoreThe Problem Of Child Poverty Is Much Bigger Than It Seems.The1288 Words   |  6 Pages The problem of child poverty is much bigger than it seems. The impact increases over time because these children have their own children who are likely to get stuck in a cycle of poverty and dependency. 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The paper will also find ways to reduce poverty, the new faces of poverty and how it affects the citizensRead MoreA High School Diploma Program1652 Words   |  7 Pagesbut poverty is still a barrier that can keep a young adult from graduating from high school and in turn, continue the cycle of poverty. Does getting a high school diploma have any effect on â€Å"generational poverty†? Poverty is defined as â€Å"the state of being extremely poor.† (Oxford 699) In 2014, â€Å"21.1 percent of children under age 18 (15.5 million) in the United States lived in poverty. This group of children represent 23.3 percent of the total population and 33.3 percent of people in poverty. (DE-NavasRead MoreEdward Royces Views Of Poverty And Power1639 Words   |  7 PagesTo Be Chained In Poverty† (Marley). After reading the few chapters from Poverty and Power, by Edward Royce, there were a few things that came to my attention that I guess I never cared to notice before. The first being the different views on poverty and what causes it. Some of the impacts of poverty that Royce analyzed are from an individualistic and structural perspective and how they compare and contract with each other on why poverty exists. Edward Royce demonstrates that poverty influences mostRead MorePoverty is a Hidden Epidemic1175 Words   |  5 PagesPoverty Poverty is the state or condition of having little or no money, goods, or means of support. (11) Poverty is a hidden epidemic that is on the rise. Poverty can affect anyone and its consequencest can be serious. Poverty can affect someone academically, socially, and emotionally. The topic of poverty is of interest to me because I live in a neighborhood that is in poverty and I am wondering why it is in poverty and the methods of alleviating it of poverty. In addition, I live in a neighborhoodRead MorePoverty Is A Global Issue1448 Words   |  6 PagesPoverty is a global issue known by many people, it affects people in many ways, and can be considered a constant battle. The war on poverty has been ongoing for many years not only in the United States, but also amongst various countries. A significant country dealing with poverty is South Africa, which has struggled to provide jobs, education, and social security, to its people for numerous years. Moreover, the same applies to countries like the United States. Our first impression is that the UnitedRead MoreEffects Of Poverty On Education940 Words   |  4 Pagesfamilies and children living in poverty in America day by day. Poverty is when you’re living in conditions below the average family. Many rea son’s poverty is caused is when adults do not complete high school and receive a low education to deal with their whole life. Also is caused by wnot being able to receive a job. â€Å"According to the U.S. Bureau of Labor Statistics, about 9.5 million of people who spent at least 27 weeks in the labor force were poor.†(Davis) Poverty is a big social issue in AmericaRead MoreLevel 3 Diploma998 Words   |  4 Pagesat the factors below how will could they affect a child’s life; * Education; poor education could effect future goals and aspirations * Disability; unable to access certain services or activities * Poverty; poor health and hygiene, lack of activities and experiences being accessed * Housing; poor health, unable to develop fully. * Offending behaviour; convictions, effecting social ties and job opportunities * Health status; effect social ties, education, job opportunities

Repositioning Strategy of Nestle in Portugal-MyAssignmenthelp

Question: Discuss about theRepositioning Strategy of Nestle in Portugal. Answer: Introduction Nestle is a company that aims to be the leader in nutrition, health and wellness product in the world. However, the company has a weak presence in the Portugal with respect to the yogurt market. The consumers in the modern day are looking for products that will prove to be beneficial for their health as well as provide nourishment and taste to them. It is necessary for the company to position its brands in a way, which will help the company to become the fastest growing segment in the recent market of Portugal (Nestle 2013). The company needs to take advantage of its strengths with regards to the technological advancements that it has so that it can follow the current market trends and customer preferences. The company produces a low-fat content yogurt product known as Sveltesse Balance for the Portuguese market. it is a fat free nutraceutical yogurt product that helps in fat burning metabolism and stronger bones for the customers who consumes it. The launch of this product will help the company to attract more of the Portuguese population as majority of them suffers from rheumatic and other bone related diseases due to overweight issues (Sousa 2014). Market Overview One of the most dynamic markets in Portugal is related to the yogurt market. This has happened due to the continuous innovation process by the different brands to capture the market of the country. The country is showing a recent rise in the consumption of yogurt and in 2007 it was seen that around 427 million was raised, which amounted to more than 154 kilograms of yogurt being sold. This showed that the yogurt consumption has increased by 5 percent from the previous year (Oliviera-Brochado, Marques and Mendes 2015). The yogurt market in the country is differentiated in to major segments such as health, adult drinks, low fat content, indulgence and children. The health segment of the yogurt products, which are also known as nutraceutical products constitute around 26 percent of the market share and is considered to be the most sold product in the Portuguese market. The adult drinks section consists around 19 percent of the market share as it does not add any additional value to the customer apart from its easy to use technique. Products such as Yoggi, Danup and Adagio are examples of health drinks. The low-fat content products comprise of the yogurts that are free from fat content and can be in liquid and solid form such as Sveltesse, which constitute up to 14 percent in the market. the indulgence segment consists of 11 percent of the total market and the design of the products are done in such a way that it grabs the attention of the customers. Products such as Vida Receita Cremosa is an example of indulgence product. The child segment delivers the products that have nuitritional value such as Nesquik and Yoco. This segment comprises of 15 percent of the total market (Magrico 2013). Consumer Behavior It is highly unlikely that the customers will follow the consumer decision process model that comprises of seven steps as the purchase requires involvement at the minimum level. The consumers will not start a process of gathering information to find out the characteristics of the different brands that are available in the country. The consumers will not even switch their brands depending on the taste or from hearing from others. These chances are highly unlikely to happen. The consumers receive information about the yogurt brands through passive advertising such as a commercial in the television, newspaper and magazine advertisements and in-store advertisements. The consumer does not evaluate the information that is provided through the advertisements but simply remembers the information. The consumers on visiting the stores may remember the advertisement and buy the product and if it serves the purpose the customer will again try to purchase the same product (Mendes 2013). Thus, the behavior of the consumer follows three important steps such as they become aware of the product through the ads, which help them in making a decision to purchase the product so that the satisfaction level can be determined. This further helps the customers to repeat their purchase of the same brand if it reaches the satisfaction level (Moura 2014). The consumers who purchase Sveltesse Balance, a product of the Nestle company for the first time will categorize themselves in a problem-solving situation. The new product will help in changing the existence of brand and may cause the customer to limit their choices in the decision-making process. The consumer forms a pre-conceived notion about the various factors that are provided by the brand and examines it based on the first trial. The advertisement about the product will inform the consumers about the fat control in the body and protect the conditions of the bone. This will help the company in selling the brand if the consumers are concerned about their body condition, which will influence their decision of buying the product. The major trend can be seen that on an average the consumption of yogurt is around thrice per day for the company, which is during the snacks, breakfast and mid-afternoon meals. This will help the company to sell more of its products (Buriti and Saad 2014) . Competitors The Portuguese market consist of many companies that sells yogurt in the market. it is seen that Danone; a French company leads the market with respect to the yogurt products along with Nestle who has av48 percent share in the market. Another competitor of Nestle is Lactogal who has a strong reach in the adult dink and low-fat segment. The major brands of the competitors are Adagio and Mimosa Magro by Lactogal and Actimel, Corpos, Danacol and Activia are the major products of the Danone company (Guine et al. 2016). The main problem in the product by the company was with the image and packaging of the product. The packaging was considered as old-fashioned with respect to Danone, which made the consumers assume that the product is of inferior quality, which caused as lack of awareness among a large base of consumers (Costa e Silva and Saraiva 2016). Target Market and Positioning Strategy Target Market The product will target the consumers that are on the lookout for fat-free yogurts but are enriched with nutrients that will help in improving the health of the consumers. The major buyers of this product would be the women who are conscious about their health and care about their looks and conditions of their body so that they can lead an active life. The company will stand to their expectations and provide them with a product that will act as a healthy snack and can be taken at home or even while working in the office (Moura, Branco and Camoesas 2015). Positioning The product, Sveltesse Balance will be under the category of less fat content yogurt. This brand will compete with other fat free products such as Mimosa Magro and Adagio and health brands like Actimel and Activia. The product of Nestle will be different from the competitors as it will have heathy nutrients in the product, which will curb down body fat as well as help in strengthening the bones in the body of the customers in the Portuguese market (Paulo 2016). Repositioning Marketing Strategy The product has to be launched in a new way as it is seen that the competitors have gained an advantage due to various reasons in the Portuguese market. The packaging of the product is not up to the standards, which has seen a drop in the sales of the product. The target audience for the product needs to be changed so that it can cater to all sections of customers in a community (Coelho do Vale and Verga Matos 2015). IMC Strategy The product needs to follow the model that has been laid down by Rossiter and Percy, which will help to create awareness through proper advertising strategy. The sale of yogurts mainly happens through supermarkets and most of the choices of the customers are taken impulsively. This will help in the point-of-purchase (PoP) displays that will help the brand to get recognized amongst the customers (Schlegelmilch 2016). This will help the product as the customers will be on the lookout for the brands in the supermarkets. The use of advertisements is necessary as the customers will associate the product that they had seen in the commercials and newspapers. The PoP can be increased by offering gift coupons along with the product so that the customers on continuously buying the product may get discounts from the company. This will help in maintaining a loyal customer base for the company (De Mooij 2013). The attitude of the brand needs to influence the purchase decision of the customer so that they will feel motivated in trying out the product. It is seen that the process of buying yogurt is a low-involvement process, it is therefore necessary for the brand to motivate the customers in purchasing the product and avoid the bone related diseases and weight control issues. The key for the success of the brand will be to use the informational strategy (Wang 2013). Recommendations Thus, it can be recommended that the company has to reposition its brand again in the Portuguese market because of the strong competition that it is facing from the other yogurt brands. The company needs to relaunch its products with a strong packaging system that will have contrasting colors to attract the attention of the customers at the first instance. This will help the company in selling of more products that its rivals. The packaging needs to be easy to use so that the customers can consume the product whenever they like and the product needs to fresh for a longer period of time than its rivals. This will help the company in gaining a competitive advantage over the other brands in the market. The target audience for the product should not stick to only adult women as majority of the consumers in the modern world are becoming conscious about their health. The product needs to be available to young generation as well so that they can prevent the diseases from an early age. The positive point about the product needs to be informed to the consumers such as the low-fat content and the early prevention of rheumatic and bone related diseases amongst the people of the country. The extensive use of promotional strategies needs to be adopted by the company so that the brand Sveltesse Balance can stand out amongst the rival brands. The use of intensive advertisements in online and print media must be done so that the consumers can remember about the product while going to the supermarket to purchase the product. Apart from that, the PoP promotion will encourage the customers in trying out the product as on purchasing the product they will get enrolled for a monthly trial at the aerobic classes that the company would undertake so that they become aware of their health. This strategy would be beneficial for the company as the consumers are concerned about their health and would try the brand for the first time. Conclusion Therefore, it can be concluded that the repositioning of the marketing strategy by Nestle for the bran d Sveltesse Balance needs to be on an urgent basis so that it can regain its spot in the Portuguese market. the target market for the product needs to be revised so that it will help the brand to reach to more number of consumers. The use of promotional strategies need to be done via online methods so that the young generation who are in the social networking sites can learn more about the product. The PoP promotion needs to be done extensively so that the brand can have maximum reach in the market. the supermarkets and the grocery stores that are available locally needs to inform the customers about the product being available in their stores so that the consumers can purchase it. Reference List Buriti, F.C. and Saad, S.M., 2014. Chilled milk-based desserts as emerging probiotic and prebiotic products.Critical reviews in food science and nutrition,54(2), pp.139-150. Coelho do Vale, R. and Verga Matos, P., 2015. The impact of copycat packaging strategies on the adoption of private labels.Journal of Product Brand Management,24(6), pp.646-659. Costa e Silva, S. and Saraiva, L., 2016. Understanding Changes on the Country-of-origin Effect of Portugal.Studia Universitatis Babe-Bolyai Oeconomica,61(3), pp.3-19. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Guin, R.P., Rodrigues, A.P., Ferreira, S.M. and Gonalves, F.J., 2016. Development of Yogurts Enriched with Antioxidants from Wine.Journal of Culinary Science Technology,14(3), pp.263-275. Magrio, P.M.A., 2013.Danone: lets rebrand DanUp: enhancing brand-consumer personality congruence(Doctoral dissertation). Mendes, P.M., 2013.The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal(Doctoral dissertation). Moura, A., Branco, M. and Camoesas, M., 2015, June. NESTL, A GLOBAL FIRM AND ITS CUSTOMER RELATIONSHIPS. InIMC 2015 International Management Conference 26th June 2015(p. 96). Moura, A.D.O.P.C., 2014.Consumer emotions, perceived image and behavioral intentions toward Portuguese gastronomy(Doctoral dissertation, Department of Social and Organizational Psychology (DEPSO), ISCTE-IUL). Nestle, M., 2013.Food politics: How the food industry influences nutrition and health(Vol. 3). Univ of California Press. Oliveira-Brochado, A., Marques, S.H. and Mendes, P., 2015. Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market.Encontros Cientficos-Tourism Management Studies,11(1), pp.136-145. Paulo, M., 2016.How to reach a sustainable internationalization in the agro-food sector?(Doctoral dissertation). Schlegelmilch, B.B., 2016. Global Marketing Ethics and CSR. InGlobal Marketing Strategy(pp. 195-220). Springer International Publishing. Sousa, P.A.P.C., 2014.A marketing plan for an enter into a healthy category: The launch of Lactalis Nestl bifidus yogurt(Doctoral dissertation). Wang, J., 2013.Consumption of added sugars and development of metabolic syndrome components among a sample of youth at risk of obesity(Doctoral dissertation, McGill University).