The financial impact upon Menzies Hotel Dissertation

The financial impact upon Menzies Hotel - Dissertation Example Financial Ratios 36 Financial Impact of the Takeover 38 Chapter 6: Conclusions and recommendations 42 Bibliography 45 Appendices 51 Appendix A. Ten people crimes and Organisational result 52 Appendix B. Key Issues to Address in Post-Merger Integration 53 Appendix C. Trompenaars' Theories on culture 54 Appendix D. Survey Questionnaire 55 Tables 57 Table 1.1. Financial Ratios of Menzies Hotels PLC as of January 2005 58 Table 1.2. Financial Highlights Queens Moat Hotels Ltd. as of December 2004 59 Table 2. Criteria on Interviewee Selection 60 Table 3. Summary of responses to Interviews 61 Table 4. Summary of Secondary Data on Relevant Theories 63 List of terms Acquisition: When one business takes control of another, this is known as an acquisition. Investment banks and other financial institutions often have mergers and acquisitions (M & A) departments, to provide financial and other forms of support for these activities. Some acquisitions, like Daimler Benz's of Chrysler in 1998, are disguised as a merger for political reasons. Due Diligence: An internal analysis by a lender, such as a bank, of existing debts owed by a borrower in order to identify or re-evaluate the risk; an independent analysis of the current financial state and future prospects of a company in anticipation of a major investment of venture capital or a stock-exchange flotation; a Venture Capitalist firm's examination by its lawyers and auditors of the records, accounts and any legal documents of an existing business. Four-Star hotel: Stars are used to give the traveller an indication of the very least they can expect from the hotel. A four-star hotel is fully en-suite, with a Restaurant for cooked breakfast and dinner, often smallish with 50-80 bedrooms and friendlier places to... This discussion talks that people-related risks and liabilities have a substantial effect on the acquisition value - and the price. These need to be discovered with due diligence before the deal is closed. Suggests using a 360-degree due diligence to give the buyer a complete look at value and risk.Examined benefits accruing to target shareholders in the five-year period after the combination and recommend getting paid in cash, favor investing in acquirers that use tender offers, and that stock payments be used if overpriced. Target shareholders who receive cash must buy acquirer stock. Shows three ways to determine the value of something through financial valuation: an income approach, a cost approach, or a market approach. Companies that pay attention to revenues and delivering on total return to shareholders instead of focusing exclusively on cost cutting are more successful at acquisitions. Problems with receivables can eat into the cash flow - and future revenues - of a newly fo rmed company. Buyer must ensure all supporting documentation on receivables sent as fast as possible to the new company's consolidated credit group. Should pooling of interests accounting be allowed In essence, when two firms combine, there are two methods that can be used to account for the combined value of the firm? They are the purchase method and the pooling of interests method. In most cases, they yield radically different outcomes - with pooling resulting in a much better-looking income statement for years to come.

John Edwards Essay Example for Free

John Edwards Essay On the eve of Super Tuesday, there is one notable figure that is absent on the Democratic Ticket: John Edwards. To the dismay of some and to the delight of others, John Edwards recently dropped out of the Presidential Race. Edwards also ran in 2004 and was placed on the ticket with John Kerry who together, was narrowly beaten by George Bush and Dick Cheney that year. John Edwards did, during his run, attract a wide array of people who, never before, were interested in politics. There are many who believe that politicians who will only say what they believe will get them elected. John Edwards has been one of the few candidates who says what he believes and when he feels that he was on the wrong side of history, is quick to apologize for that vote. Some pundits would call that pandering but those who know John Edwards and those who have voted for him in the past and were planning on doing it again in the future, know the reality of the situation to be otherwise. It would then behoove those who find the democratic process in America fascinating and an example of the greatest example of representative democracy in the world, to explore one of the most successful candidates in modern American political history, who never became president but who had the voice of millions of Americans. John Edwards was born on June 10, 1953 in South Carolina. Upon entering college at Clemson University, Edwards was the first in his family to enroll in college. Edwards made the most of his time in college where he graduated with high honors and left Clemson with a degree in textile technology. It was also at this time where Edwards met and married Elizabeth Anania and together, had four children. Edwards has always had a close bond with his family and through his wife, Elizabeth, has found the strength to begin a life as a politician. Elizabeth Edwards, upon revealing that her cancer has come back and is indeed terminal, has become an inspiration to millions who admire her courage and/or have cancer themselves or have been affected by the deadly disease. They have not kept their struggle private but have instead voiced their experiences with the rest of the country. Focusing on Edwards’ career in the public forum: It first began in 1978 when Edwards became a lawyer at the law office of Dearborn Ewing. It soon became obvious that Edwards had a real talent for the law profession and soon was winning some of the highest settlements for his clients in North Carolina History which totaled more than $70 million. The most notable case occurred in 1997 when Edwards took the case of a family whose young daughter had been disemboweled by a pool company who failed, after being warned of the dangers, of placing protective covers on the highly powerful suctions which are used to keep the pool water clean. The family was awarded a $25 million settlement. (Pear, 2008 pg. 18) Edwards, the family said, was selected to be their lawyer, because he had accepted less than the standard 33% legal fee of the judgment if the family lost the case or the settlement was small. The case served as a stepping stone for Edwards as it eventually prompted him to seek political office. Edwards won election to the U. S. Senate in 1998 as a Democrat in a state that was once known as a strong hold for the Republican Party. Edwards helped to break that mold and would remain a senator from 1998 until 2005 when he would eventually vacate his seat to seek the presidential nomination from his party. During his time in the Senate, Edwards sponsored 203 bills. (Krugman, 2008 pg. 6) It was here that Edwards’ voting record was established and his beliefs on some of the most pressing and important issues of the day, were set in motion. Due to the fact that John Edwards dropped out of the race before â€Å"Super Tuesday† he does not have campaign headquarters in Illinois. The main site of his campaign headquarters was in Chapel Hill, North Carolina. During his campaign, his main form of advertisement was divided between radio ads, television ads and on the internet. With regard to the Internet, ads were placed on his own personal website: www. johnedwards. com, online ads could also be found on websites such as www. myspace. com and www. youtube. com as well as with what has become known as â€Å"blogs† or online editorials from both his staff, supporters and those within the general community who supported John Edwards and believed that he would be the best choice for the country’s next president. All of the above mentioned were concentrated on the mediums that people that lived in the primary states, were going to see it as it would have been fiscally unwise to advertise in Washington State, when any candidate first needed to have a favorable showing in the Iowa caucus or the New Hampshire primary for example. One of the most important issues facing America today, and which is brought up in every campaign and promises to remain a controversial issue, is the war in Iraq. Edwards, like Hillary Clinton, voted for the Iraq War Resolution, only to reverse their opinions. Edwards stated in October 2002, after 9/11 and before the war in Iraq began: â€Å"Almost no one disagrees with these basic facts: that Saddam Hussein is a tyrant and a menace; that he has weapons of mass destruction and that he is doing everything in his power to get nuclear weapons; that he has supported terrorists; that he is a grave threat to the region, to vital allies like Israel, and to the United States; and that he is thwarting the will of the international community and undermining the United Nations credibility. † (Washington Post, 2008 pg. ) Two years later, Edwards defended his vote by stating: â€Å"I would have voted for the resolution knowing what I know today, because it was the right thing to do to give the president the authority to confront Saddam Hussein I think Saddam Hussein was a very serious threat. I stand by that, and thats why [John Kerry and I] stand behind our vote on the resolution. † (Washington Post, 2008 pg. 2) It has been an issue that he later apologized as he officially changed` his mind on the issue. This has been viewed as weakness and pandering to some but has shown the human side of Edwards and humility. Many voters today are stating that the economy, to them, is the most important issue. This is understandable as many economists believe that a recession is coming, if she is not already here. Edwards advocated the rolling back of President Bush’s tax cuts which the Democrats perceived to be economic measures that are used only to benefit the rich. However, Edwards was in support of the President’s recent stimulus package which involves over $150 billion in rebate checks. The belief being that people will quickly place the money back into the economy which as an s results will help to avoid a further downward spiral of the economy. However, Edwards has differed from the president in the fact that he has called for the stimulus package to include rebates for the unemployed and uninsured; a wider range of individuals and people who, Edwards believes, deserves a larger share of the economic stimulus rebates. In the area of health care, Edwards has advocated that America follow the lead of Europe through the socialization of medicine. Edwards stated: â€Å"One of the reasons that I want to be President of the United States, is to make sure that every woman and every person in America, gets the same kind of things we have. John Edwards was commenting on this in reaction to the news that his wife’s cancer has come back with a redoubled vigor. Others who do not have the same financial abilities as the affluent Edwards family, can expect far inferior treatment. John Edwards seeks to change this. However, Edwards is careful to advocate universal health care and wants to show the difference between universal health care which most Americans want as opposed to socialism, which most people do not want. John Edwards has pledged to raise taxes $200 billion in order to pay for the program. Such sentiments raise a great deal of fear with those who believe in capitalism; the economic and social system that has given so much to America. If the aforementioned scare tactic were true, then one might have a credible reason for their objection. â€Å"There would be free choice of health care providers under a single payer universal health care system, unlike our current managed care system in which people are forced to see providers on the insurer’s panel to obtain medical benefits. Also, in regard to governmental involvement in universal health care, such fears are without merit. Taxes, fees and benefits would be decided by the insurer which would be under the control of a diverse board representing consumers, providers, business and government†¦ ‘The system would be run by a public trust, not the government. † (Krugman, 2008 pg. 3) John Edwards, like most Democrats, were critical of President Bush’s 2002 No Child Left Behind Act from its inception. Edwards agreed that the public school system is in deep trouble but states that NCLB does not go far enough â€Å"They didnt fund the mandates that they put on the schools all over this country. Thats one of the reasons 800 teachers have been laid off in Cleveland. 1/3 of our public schools are failing under the Bush administration. Half of African-Americans are dropping out of high school. Half of Hispanic-American is dropping out of high school. We have a clear plan to improve our public schools that starts with getting our best teachers into the schools where we need them the most by creating incentives for them to go there. † (Washington Post, 2008 pg. 7) Increased funding and a greater concentration on the reasons why students are failing instead of relying mostly on tests. That has been the emphasis of John Edwards’ view on education. John Edwards voted for the Patriot Act and had been rather hawkish at first, in Democratic terms, about the defense of the nation in this post 9/11 world. Edwards has been instrumental in the passage of The Biological and Chemical Weapons Preparedness Act. The bill, introduced by John Edwards with Chuck Hagel (`R-NE`), establishes a coordinated national plan for responding to biological and chemical weapons attacks and directs states to develop plans for dealing with such attacks. Edwards has also been hailed as a friend of the environment who has pushed for a greater government role in pursuing the reduction of emissions from some of the country’s biggest factories. The League of Conversation Voters has stated about Edwards: An excellent choice that sends a clear message about the need for change and renewed optimism in our nations leadership for conservation, public health, and other issues important to the American people, Yet another strong environmental leader [on] the Democratic presidential ticket, (Griscom, 2008 www. rist. org) This stance has helped Edwards to gain support from a wide array of the political spectrum and has resembled the Democratic Party’s renewed interest in the environment. During the 2008 Presidential Campaign, the Edwards camp raised more than $34 million and has spent $36 on campaigning, ads in Iowa and New Hampshire. He has ranked third behind Hillary Clinton and Barack Obama in campaigning finance and has ranked t hird in the polls as well. Unfortunately, there has been for some time in American politics, a direct correlation between the amount of money raised and the votes that a particular candidate, whether Republican or Democrat can acquire. This has been the case for John Edwards who for the time being, has dropped out of the 2008 Presidential Campaign but who could emerge as a Vice Presidential Candidate as he did in 2004.

Health Aspects Of Cocoa Essay -- essays research papers

Thesis: The development and distribution of cocoa has had a positive effect on today's society because of it's active role in daily health.I. History of CocoaA. Kakahutal Mayan and Aztec CultureB. Introduction to EuropeC. Cocoa PressII. Mental and Physical HealthA. MigrainesB. Cholesterol1. Stearic Acid2. Oleic Acid3. FlavonoidsC. Premenstrual SyndromeD. Kidney StonesE. Chemical Craving Theories1. Theobromine2. Phenylithylamine3. EndorphinsChocolate, one America's top industry's. We produce more chocolate and chocolate products than any other country, over 2.9 billion pounds a year. There has been much controversy about the lack of nutritional value of in it's contents, yet new studies have shown that cocoa, used to make chocolate, can be good for you. The development and distribution of cocoa has had a positive effect on today's society because of it's active role in daily health.Cocoa was last dated back to the Mayan and Aztec cultures in 1502. On Columbus' last voyage he brought a few cocoa beans from the new world to Spain but they were introduced as nothing more than seeds and so they were forgotten. Until 1519 when the Spanish explorer Hernando Cortez landed during his expedition to Mexico he came upon the people known as the Aztecs. While there he dined with many of the rich and powerful people of this society. He reported that these people drink amazing amounts of something they called choclatl (Chocolate! 12). Chocolatl a beverage made from corn meal, chili peppers, vanilla, and kakahutal or cocoa as it's known today. Cortez figured the if an Aztec king liked chocolatl, a Spanish king would too. So he brought some beans to Europe as one of the fabulous treasures from America. The Spanish royalty called their new drink chocolate. They sweetened it with sugar or honey and flavored it with cinnamon. But since the Spanish couldn't get enough beans for themselves, they didn't want to share them with anyone else. They kept the secret so well that, for many years, very few people in Europe knew about chocolate. When the secret finally leaked out, only rich people could afford the luxury. But soon more and more beans were being grown, and better ways of turning them into chocolate were discovered. Chocolate became so popular that cocoa pubs, houses where you can go eat and drink all the chocolate you wished, popped ... ...voided in the case of cocoa products. The development and distribution of cocoa has had a positive effect on today's society because of it's active role in daily health. This has been proven not only through the history of distribution behind cocoa, but also it's physical and mental effects on the human body. It has become a part of our religious society and will always have a special place in our hearts. Works Consulted"Chocolate." New Standard Encyclopedia. 1995 ed."Chocolate!" Ranger Rick 30 Feb. 1996: 12-16."Chocolate's Not a Culprit." Industry Week 247 March 16, 1996: 66."Cocoa." New Standard Encyclopedia. 1995 ed."Columbus." New Standard Encyclopedia. 1995 ed."Cortez." New Standard Encyclopedia. 1995 ed.Friedman, Max. "A Bittersweet Romance." Vegetarian Times 2 (1996): 74-81.Hearts May Safely Flutter Over Valentine's Chocolates. [Online] Available <a href="http://www.geisner.edu">http://www.geisner.edu, April 18, 1998.Jaret, Peter. "Three Cheers For Chocolate." Health 11 (1997): 30-33.Waterhouse, Debra. "Why Women Need Chocolate." Good Housekeeping 220 (1995): 81-88.

Death of a Salesmen Literary Analysis

Maria Medina AP Literature 2nd Hour February 14th, 2012 Being Boxed In As humans, at some point in our life we may feel the sense of being boxed-in. In Death of a Salesman, Arthur Miller shows the different factors that make for the frustrations of long time salesman Willy Loman. Being â€Å"boxed in† is a symbol of Willy’s serious desperation with his life in the city, his career, and his family that eventually led to his death. Willy is living in the crammed state of New York.He feels as though the city has turned into a box for the inhabitants: â€Å"The way they boxed us in here. Bricks and windows, windows and bricks. †(1301). Willy feels trapped about the innovating of cities and rapidly growing population: â€Å"There’s more people! That’s what’s ruining this country! Population is getting out of control. The competition is maddening! Smell the stink from that apartment house-! † (1301) He’s afraid of change, and can†™t accept it.. Willy makes himself feel boxed in by not accepting the new city life along with his new family life.The city changing reminds Willy that he now also has a failed relationship with his sons, and this attributes to his sense of feeling boxed in. Willy refers back to the past many times and longs for life to be like it used to be. While talking about the changing city he remembers his old relationship with one of his sons: â€Å"Remember those two beautiful elm trees out there? When I and Biff hung the swing between them? † Willy wishes to go back to the old days when his sons and he got along. He’s very nostalgic and remembers old times to give him some comfort.Unfortunately, having flashback of the good times affects him horribly and not being able to go back in time makes him feel trapped. Willy’s career has also taken a huge toll on him. At the beginning of the play he tries to give his wife and himself hope that they eventually won’t fe el physically trapped and things will get better: â€Å"Before it’s all over we’re gonna get a little place in the country and I’ll raise some vegetables and a couple of chickens. † This shows that Willy longs for a different life where routine isn’t always necessary.He wants freedom and hopes someday it will come. Willy admits that he feels physically trapped due to the city he’s living in, but never admits that he is trapped in the sense that he tries to appeal to everyone. He tries to keep an image that does not truly reflect him: â€Å"We never told the truth for ten minutes in this house! †(1362) After being confronted by Biff, Willy still doesn’t realize his failure in his career and success. He tries making things better by helping out Biff’s success; he commits suicide to have Biff keep his insurance money and start his own life: â€Å"Imagine?When the mail comes he’ll be ahead of Bernard again! †(1 364) This suicide makes for Willy to literally box himself. All of his frustrations make for Willy not think straight and making irrational decisions. showed the factors that led to Willy’s feeling â€Å"boxed in†. His city life, his failed relationship with his family, and his having to keep up an appearance led Willy to frustration. Arthur Miller’s play Death of a Salesman showed that being â€Å"boxed in† occurs when many problems come up, and when not coped with correctly, can lead to tragic extremes.

Anne Bradstreets `Before the Birth of One of Her Children` is written to her husband. What does the poem suggest about their relationship?

The woman speaking in the poem understands that the danger of giving birth could lead to death and â€Å"with death's parting blow†¦The sentence past is most irrevocable. † With the uncertainty of what the ordeal would bring her, she writes her final words through the poem. It is clear that the woman in the poem has a very good relationship with her husband. She says that the reason why she makes the poem is because she loves him too much: â€Å"love bids me/These farewell lines to recommend to thee.† In her love for him, she is even willing to give up some of the years God allots for her life to his husband when she says, â€Å"And if I see not half my days that's due,/What nature would, God grant to yours and you† Finally, the fact that the coming birth is not the first time for the couple suggests that they enjoy the experience of sharing life with their kids. She wants him to take care of them if ever she dies as much as he took care of her when she was alive: â€Å"Look to my little babes, my dear remains./And if thou love thyself, or loved'st me,/These O protect from step-dame's injury†. We do not hear the husband in the poem but we get the idea that he loves her, too, when she bids him to â€Å"kiss this paper for thy dear love's sake,/Who with salt tears this last farewell did take. † She knows he would take her passing very badly. Question 2: Describe and explain Mrs. Gearsons reaction to her sons death in William Dean Howells story `Editha. ` When Editha meets Mrs.Gearsons for the first time, the mother’s tone was reproachful of the young girl: â€Å"he told me he had asked you to come if he got killed. You didn't expect that, I suppose, when you sent him. † She knew why her son went to war in spite her bringing him up to think that â€Å"was (is) a fool thing as well as a bad thing. † Editha has influenced his son so greatly for him to do something that was against the values he grew up wit h. Mrs. Gearsons has read the letter Editha gave George before he left where she told him that she would only marry a man who â€Å"must love his country, first of all†.In mocking, she told Editha: â€Å"I suppose you would have been glad to die, such a brave person as you! † Mrs. Gearson looked at war as being not about soldiers fighting for the honor of their country, but of people killing each other and mothers and wives losing sons and husbands. Editha would neither understand her blame in George’s death nor the pain that Mrs. Gearson was feeling. She simply dismissed Mrs. Gearson’s outbursts as the consequence of ill health. In the end, she would continue â€Å"to live again in the ideal. †

Models Of Forensic Psychology Case Study Social Work Essay Essay Example

Models Of Forensic Psychology Case Study Social Work Essay Essay Example Models Of Forensic Psychology Case Study Social Work Essay Essay Models Of Forensic Psychology Case Study Social Work Essay Essay Andrew is 15. He has been accused of sexually assailing his younger sister and may be charged with this in the close hereafter. Some of his household have a history of mental upset and he has a history of acquisition and behavioral troubles, as a consequence of which he has been go toing a residential particular school. He does non admit the accusals against him and is loath to discourse them. Information FROM INTERVIEW Andrew presents as a tall, slim-built young person who is restlessly dying, looking off for most of the interview, and repeatedly yawning in an overdone mode to bespeak how small he wants to be involved in the treatment. Despite this he is basically polite in mode and replies all inquiries, at least in some step. His evident degree of intelligence puts him in the mild scope of damage, and he is besides really sensitive to anything that he thinks puts him at a disadvantage or makes him look thick . He has some societal accomplishments, although these are non ever used and sometimes he appears socially disinhibited. He has a sensible vocabulary and powers of address. There are no behavioral stereotypies ( insistent seemingly purposeless motions ) and no perseverative behavior ( continuation of behaviors after their original intent has been served ) . However, his powers of concentration are limited and he is easy distracted from treatment. His attending is focused on his perceived likeliness that he will automatically travel to prison, irrespective of whether he is charged or non. He hopes that a combination of his medical history and denial of the allegations will be plenty to acquire him through any legal procedures. Andrew says he has nt been charged with anything because I ai nt done nowt . Nevertheless he is able to state that sexual assault agencies seeking to do person make something have sex, how to do babes and that penetration means seting a finger up person up ( the ) button of adult females . He has already been officially asked on one juncture about for what s traveling on now fundamentally but can depict no inside informations and says that he ai nt bothered because I have nt done it . CURRENT CIRCUMSTANCES Andrew has his ain room at his particular school and has made one or two friends. The activity that he enjoys most, and gets most from, is analyzing motor vehicles and he has developed an aspiration to go a mechanic. He comes place for some weekends and for vacation periods. At present he feels he has nt got a life any longer . This is both because of the possible pending charges and because he feels people are dropping dead around me . A close friend ( female ) of his died late, and his life has non felt the same since his male parent died out of the blue the twenty-four hours before his birthday four ago, and his paternal grandma died about a twelvemonth afterwards. He would wish to go a motor machinist, but thinks this will non be possible, unless he can acquire preparation in prison, because of his possible tribunal instance. PERSONAL AND FAMILY HISTORY He is the youngest member of his household, although his ain list of his siblings and half-siblings is somewhat different to that provided by his household. His male parent died from a bosom onslaught and his female parent has a batch of jobs with her wellness. He was excluded from his first school for throwing a brick at a instructor or something like that they were making my caput in all the clip . MEDICAL HISTORY He has been diagnosed as holding ADHD ( Attention shortage hyperactivity upset ) , and says that this is why he is at get oning school. He says that he used to acquire all mad and hatred people and take it out on them but that this has improved more late. Two old ages ago he tried to hang himself with two belts because he merely felt like it I could nt be bothered populating anymore I did it for merriment I thought it was amusing . He besides tried to cut his carpus, and still has a swoon cicatrix from this. He continues to hold periodic ideas about a speedy premature decease as a manner of non holding to set up with life anymore . Although these ideas reflect a down position of life there is no indicant that he presently has a depressive unwellness. He has antecedently taken the antihyperactivity drug Ritalin, but has now discontinued this and describes it as making my caput in . SEXUAL DEVELOPMENT HISTORY He foremost became sexually cognizant at a really immature age, as a consequence of being given information either by one of his sisters or a friend. His male parent told him non to hold sex until he was older so as to avoid holding kids. His strongest sexual experience so far has been with a girlfriend who he described as the nicest individual you could run into even though my sister called her a smackhead . He denies the allegations about his sister and depict them as all prevarications . Questions What identifiable hazards, giving your grounds, does Andrew show a ) in the short term and B ) in the longer term? Rank them one time in their order of certainty, and once more in their order of importance. Construct an interview scheme to assist look intoing police officers farther inquiry Andrew about the allegations sing his sister, explicating your principle. Case Study 2 Mr D Case Study Read the undermentioned instance analyze carefully. Using your cognition of hazard appraisal, mental upsets and piquing behavior and interview and intervention schemes answer the undermentioned inquiries: Describe the type ( s ) of mental upset Mr D may be enduring from See whether those upsets are likely to lend to the hazard he poses of future force Identify those hazards that Mr D poses to himself and others See whether you would dispatch Mr D from infirmary at this clip and give your grounds why ( Point 5 is optional ) Highlight what challenges Mr D may present in intervention and how you might get the better of them. Background Early on Childhood Mr D was born to a 16 twelvemonth old female parent and conceived following a one dark base. Mr D recalled an unsettled childhood due to his female parent handing over his attention to her parents. Mr D described how he liked populating with his grandparents, nevertheless he besides described how his gramps often used intoxicant and his grandma was rigorous and did non let him to socialize with other kids. Behavioral jobs were noted from the age of 4. Throughout this clip period Mr D began holding terrible fits which involved striking and kicking and Mr D was referred to the Children s Hospital at the age of 8. This followed a terrible onslaught levied against his gramps affecting a knife. Throughout the interview procedure Mr D remained closed about his relationship with his gramps. Later studies indicate he was sexually abused by his gramps but Mr D refuses to discourse this topic. Mr D was taken into attention at the age of 8, where once more he reported an unsettled period of clip characterised by isolation and intimidation. Mr D was able to populate with a surrogate household whom he described as supportive for the following two old ages and it is of note that there were no behavioral troubles noted for Mr D within this clip period. Mr D appeared to settled with this household and their two boies, which allowed him to organize secure fond regards with this household. Unfortunately the household needed to emigrate to South Africa, and although he was asked to travel with them, Mr D chose to stay close to his grandparents. Mr D spent the following five old ages in Children s places, interspersed by Foster arrangements which broke down. Mr D returned to populate with his grandparents following this period. Previous studies indicate conflicting points of position about this clip period, some indicating that Mr D had more positive relationships with his grandparents and female parent at this clip, but with others foregrounding that his grandparents did non truly talk to him. Education and employment Mr D attended about five different schools as he was moved due to his populating state of affairs altering. Mr D recalled an unsettled period of clip at school as he was bullied. He besides described himself as hyper, I would shout and shout a batch and recalled happening lessons tiring. Records indicate that Mr D began declining school at the age of 4 and has a important history of hooky throughout his instruction. Mr D left school with no makings but school studies describe him as exceptionally bright. Mr D has neer been in formal employment. After go forthing school he was unemployed for 2 old ages as he reported he could non happen a occupation that interested him and he was holding troubles with his mental wellness. Following this, Mr D has been detained due to the strong belief for his index offense. Substance and intoxicant abuse Mr D reports a significant history of hemp usage and a history of orgy imbibing. Psychiatric History Mr D foremost came into contact with mental wellness services at the age of 8 when he was admitted to the Children s Hospital for 6 hebdomads following a violent onslaught on his gramps. An ECG and neurological scrutiny at the clip were found to be normal, nevertheless Mr D s female parent recalled a black spot being found. Following this Mr D was referred to an Adolescent Unit of measurement at the age of 14 due to behaviour jobs such as declining to go to school and standing naked in the window. Later that twelvemonth, Mr D was admitted to the infirmary and was described by the physician as an isolated and withdrawn person, holding no ego assurance who responded with aggressive effusions when frustrated . Mr D self-harmed by cutting his weaponries with a piece of glass. After being convicted of two incidents of indecent exposure at the age of 17, Mr D received outpatient intervention ab initio, but following another charge for indecorous exposure Mr D was admitted as an inmate. At this point he was speaking about wounding people before they had the opportunity to wound him. On the 9th April 1987 Mr D was once more charged with indecorous exposure and was remanded under subdivision 35 of the Mental Health Act ( 1983 ) . During his appraisal at that place, it was noted that he was hearing voices stating him to perpetrate Acts of the Apostless of force. No specific diagnosing was made at this clip, although a status of abode and psychiatric intervention was made. Following his eighteenth birthday he was moved to Arnold Lodge Hospital. Whilst there it is reported that Mr D s mental wellness appeared to deteriorate and violence towards others increased. At the age of 20 Mr D was transferred to a Hostel in Liverpool as it was thought that he would profit from integrating with other people, nevertheless three months after this he was discharged after assailing another occupant. Mr D managed to populate in the community on his ain for about two and a half old ages before he committed his index offense. At this point he was remanded to HMP Hull for about 2 months. Mr D attempted to hang himself during his first dark in detention. He was so transferred to Wathwood infirmary due to him exhibiting paranoid ideation and sing audile hallucinations commanding him to harm a female prison officer. Whilst at Wathwood Hospital, ab initio Mr D s presentation seemed to better to the point that he was granted conditional discharge by a Mental Health Review Tribunal, nevertheless at this point Mr D s arrested development with a female member of staff began to do concern. Mr D began exposing himself to female members of staff and his mental wellness deteriorated. Mr D s presentation continued to worsen over the following two old ages in footings of incidents of force, aggression and sexually inappropriate. His mental wellness besides fluctuated with episodes of paranoid ideation, psychotic beliefs, ideas of harming himself and incidents of aggression. Forensic History Mr D has three old strong beliefs for offenses of indecorous exposure. There are seven old strong beliefs for driving offenses ( e.g. driving whilst under the influence, foolhardy drive, driving without a licence, insurance and MOT ) and 4 strong beliefs of acquisitive offending ( 2 offenses of shoplifting and2 burglary offenses ) . Mr D has no other strong beliefs for violent offenses apart from the index offense, nevertheless there has been other force evident in Mr Driver s yesteryear when he has been a patient in infirmary. Index Offense Mr D was convicted of the slaying of his neighbor. The offense occurred in the context of ongoing troubles Mr D was sing with his neighbors in footings of loud music they were playing in the early hours of the forenoon. Mr D had raised this job with his neighbors and it is reported that they responded to this in a less than positive manner. Mr D so tried to affect the council to relieve the job, nevertheless this appeared to hold had no consequence. On the twenty-four hours of the index offense, the victim was taking his trash out and Mr D approached him from buttocks and struck him one time in the dorsum with a 5 inch bladed knife. Mr D instantly ran off from the scene and made his manner to the Family and Community Services Department with whom he was in regular contact and the constabulary were contacted and Mr D was later arrested. The victim had removed the arm himself and in the interim had made his manner to nearby premises to seek aid. He subsequently died of his hurts in inf irmary. Mr D s history of the offense is that he had been populating following to neighbors who were noisy . He said he had lived following to them for about six months and I kept knocking, inquiring them to turn it down, they merely said it was their house . When asked how many times this had occurred Mr D said, probably approached them about 5 or 6 times . Mr D stated that he did nt phone the constabulary at all, but that he did phone the lodging association. He said that nil happened as a consequence of this and the music continued. On the last juncture that Mr D asked for the music to be turned down before he committed the index offense Mr Driver stated he started endangering me and said I m non turning the music down and was reasoning. I ca nt retrieve what was being said, but I merely kept inquiring him to turn it down. He was shouting and I think I hit him foremost, we had a hassle and the constabulary were called. The Police told me to acquire in touch with the lodging association . Following this incident Mr D said that a few hebdomads passed and the music continued. Mr D stated that he had been traveling out shopping he had been transporting the same knife that he finally stabbed the victim with. On the twenty-four hours of the index offense, Mr D reported being woken at 9am by music being played. He stated, I felt truly stressed and angry. I got up, got dressed, I was standing in my kitchen and could hear it ( the music ) and I saw him traveling to the bin. I d come to the terminal of how I was experiencing and looking for a manner out . Mr D stated, I got a knife and stabbed him in the lower dorsum. When asked what might hold happened to decide the state of affairs had the index offense non occurred Mr D said, If I had nt seen him, I likely would hold gone on transporting the knife and gone unit of ammunition to his house . In footings of why Mr D felt he committed the offense, he stated, I could nt stand them playing loud music . Mr D went onto say Yes I regret it, its led to me being kept in infirmary. There is nil else I could hold done. He deserved it because he would nt turn down his music . Appraisals Wechsler Adult Intelligence Scale -3rd edition ( WAIS III ) This appraisal examines general cognitive abilities, specifically believing and concluding accomplishments. It explores non-verbal logical thinking accomplishments, spacial processing accomplishments, visual-motor integrating, attending to detail and acquired cognition such as verbal logical thinking and comprehension. Mr D presented with a full graduated table IQ of 130. International Personality Disorder Examination Mr D was assessed for personality upset utilizing the International Personality Disorder Examination ( IPDE: Loranger ; 1999 ) . The IPDE is a semi-structured clinical interview developed to measure personality upsets defined by the Diagnostic and Statistical Manual of Mental Disorders, 4th Edition ( DSM-IV ; American Psychiatric Association, 1994 ) and the International Classification of Diseases, 10th alteration ( ICD-10 ; World Health Organisation, 1992 ) . Mr D s current presentation indicates that definite diagnosings of Antisocial and Narcissistic personality upsets are warranted. The Antisocial characteristics most relevant in Mr D include a deficiency of concern for the feelings of others, foolhardy behavior, consistent irresponsibleness, neglect for regulations and penalty, low tolerance to defeat taking to Acts of the Apostless of aggression and force, and a proneness to rationalize and fault others for his ain behavior. The Narcissistic characteristics which Mr D presents with include a grandiose sense of ego, a belief that he should be treated otherwise, an overinflated sense of self-entitlement, haughtiness in his behavior and attitudes, a relentless form of taking advantage of others to accomplish his ain terminals and an unwillingness to recognize or place with the feelings of others. Psychopathy Checklist Revised ( PCL-R The Hare Psychopathy Checklist Revised ( PCL-R, Hare 1991, 2003 ) is a strict psychological appraisal, widely regarded as the standard step of mental illness in research, clinical and forensic scenes. It measures different facets of a individual s emotional experience, the manner they relate to others, how they go about acquiring what they want and their behavior. High degrees of psychopathologic traits as measured by the PCL-R are associated with high rates of re-offending and future force ( nevertheless a low PCL-R mark entirely does non connote low hazard ) and can impact on responsivity to curative intercession. Mr D presented with moderate degrees of psychopathologic traits which fell merely below the diagnostic cut off for psychopathologic upset. Items that he scored on include failure to accept duty for his actions, irresponsibleness, deficiency of compunction, indurate neglect for others, grandiose sense of ego worth, use and early childhood jobs. Presentation in interview Mr D presented as a hard and ambitious patient to interview. He was dismissive at times, oppugning my experience, makings and competency. He stated that psychological science was non a proper scientific discipline and would prefer to speak to the proper physician i.e. the head-shrinker. Mr D appeared to hold some cognition of psychopathology and psychological science and used proficient footings throughout. He appeared to hold small penetration into his mental upset saying that he does necessitate to take medicine and that everyone is like him. Mr D stated he does non under stand why anyone would believe he poses a hazard to people and that he should be discharged from infirmary instantly. Case Study 3 Ms W Case Study Read the undermentioned instance analyze carefully. Using your cognition of hazard appraisal, mental upsets and piquing behavior and interview and intervention schemes answer the undermentioned inquiries: Describe the type ( s ) of mental upset Ms W may be enduring from See whether those upsets are likely to lend to the hazard she poses of future force See what techniques/strategies/considerations you would utilize when questioning Ms W Highlight what farther countries of work you may wish to set about with Ms W ( concentrating on what countries of her presentation you would wish to explore/assess farther and why ) Background Early on childhood Ms W was the eldest kid of three, the other two kids being male childs. Ms W recalled an unhappy childhood due to the sexual maltreatment she experienced from her male parent ( for which he received a strong belief ) and so the emotional withdrawal that was evident between her female parent and herself. Social services records support Ms W s history of her early childhood. In add-on to being sexually abused by her male parent, Ms W besides reported being sexually abused by an uncle and a following door neighbor. Ms W besides reported that the relationship between her female parent and male parent was a disruptive one and although she did non witness any physical force, she did hear statements which resulted in her repeatedly slaming his caput against the wall through the emphasis this caused. Ms W s behavior became unmanageable both within school and the community, in footings of contending at school and perpetrating junior-grade offense such as shrinkage. Whilst still populating with her parents, at the age of 14, Ms W became involved in a relationship with a adult male who was much older than her, in his 60 s. This farther contributed to the impairment between Ms W and her parents, and her parents later placed her in attention. Ms W remained in attention until the age of 17, and upon go forthing she was given support from societal services and moved into independent lodging in which she was happy on her ain. Education and employment Ms W reported that her school public presentation was mean ; instructors would non hold found her a direction job, but that she did acquire distracted easy. Whilst at school she was capable to strong-arming from equals and this resulted in her engaging in battles outside of school. Ms W left school with no formal makings. Ms W obtained employment every bit shortly as she left school and worked as a packer , a cleansing agent and in a pet store. All of the employment she engaged in was in a short period after school, with her last occupation being held at the age of 20. Ms W reported that the last occupation she had needed to go forth because her mental wellness was doing her troubles and she needed to go to assorted assignments. Following this period of employment, Ms W was unemployed for the following 16 old ages due to mental wellness, drug and intoxicant troubles. Ms W claimed incapacity benefits and before coming into detention she reported holding an income of about ?800 per month. Substance and intoxicant abuse Ms W reported that she began imbibing at the age of 14 or 15 as she would see saloon with her spouse at the clip. She suggested that she became a heavy drinker at age 20 and that she needed intoxicant every twenty-four hours as otherwise she would endure with backdown symptoms. Ms W would devour about 12 tins of Stella a twenty-four hours or 2 bottles of 2 litre Cider. Ms W s imbibing caused her wellness jobs in the signifier of liver failure and pancreatitis. Ms W was under the influence of intoxicant when perpetrating the index offense and this followed a period where she had tried to travel through a detoxification procedure without medical support. It is of note that Ms W reported hearing voices whilst she completed this home detoxification procedure. In footings of drug usage, Ms W remembered get downing to utilize substances at around the age of 18. She reports utilizing acerb checks, microdots, thaumaturgy mushrooms, velocity, diacetylmorphine ( smoking ) and hemp. She besides reported that she would take prescription medicine if the chance arose. Ms W recalls that she would utilize whenever she had the money to make so and that she would often take drugs and drink at the same clip. She estimated that she would pass about ?14 per twenty-four hours, but that this would depend on what financess she had available at the clip. In the early 1990s Ms W was diagnosed with drug induced psychosis. Psychiatric history Ms W foremost recalled being in contact with psychiatric services in her 20s. She was foremost seen by a head-shrinker due to the hallucinations she was sing and she voluntarily stayed in infirmary for a few months. Ms W had spent clip in group mental wellness places and has had support from head-shrinkers, CPNs and societal workers. Ms W had attempted to perpetrate self-destruction on a figure of occasions through taking overdoses. She was diagnosed with depression in her late 20s and has been on a figure of anti sedative drugs which she combined with drink and non prescription drugs. Whilst in detention Ms W was taking antidepressants, minor tranquilizers and anti psychotics. The latter were prescribed due to Ms W sing hallucinations and besides temper instability. Ms W had most late been diagnosed with Generalised Anxiety Disorder with characteristics of depersonalization and derealisation . Forensic history Ms W had three old strong beliefs. Two were received in 1989 which were both fraud offenses, and so the tierce in 1990 for burglary and larceny of a non home. Ms W can non remember specific inside informations sing the state of affairss. Ms W had no other strong beliefs for violent offending, apart from the index offense, but at that place has been other force nowadays in Ms W s yesteryear particularly within interpersonal relationships. Index offense The offense occurred in the shared place of Ms W and her spouse. Two hebdomads before the index offense occurred, constabulary had been called to the place after Ms W had taken an overdose of her spouse s medicine. When Ms W s spouse had attempted to cite aid, Ms W threatened her with a knife to seek and forestall this. On the 10th June 2006 when the offense occurred, it was alleged that Ms W had been imbibing cyder from the early hours of the forenoon. Ms W insists that she was so intoxicated that she has no callback of the stabbing which so occurred and all that she remembered was seeing the blood on her spouse s tummy. After knifing her spouse in the tummy she so threatened to cut her pharynx with the knife. The stab lesions caused a close fatal hurt. The victim was able to biddings assist by triping the exigency pull cord for the adjustment s warden. Appraisals Wechsler Adult Intelligence Scale -3rd edition ( WAIS III ) This appraisal examines general cognitive abilities, specifically believing and concluding accomplishments. It explores non-verbal logical thinking accomplishments, spacial processing accomplishments, visual-motor integrating, attending to detail and acquired cognition such as verbal logical thinking and comprehension. Ms W presented with a full graduated table IQ of 75. The appraisal showed that Ms W processes information more efficaciously when presented visually instead than verbally and that she struggles to concentrate for long periods of clip. International Personality Disorder Examination Screening Questionnaire ( IPDE-SQ ) This appraisal is a showing questionnaire which indicates whether there are certain personality traits which need farther probe utilizing the full International Personality Disorder Examination appraisal. The IPDE-SQ indicated the possible presence of paranoiac, schizotypal, emotionally unstable, avoidant and dependent personality upsets but this should non be considered as a formal diagnosing. Millon Clinical Multiaxial Inventory III ( MCMI-III ) This appraisal is used to measure elements of personality and besides pathological syndromes within psychiatric populations. On this juncture the MCMI- III was used to supply a more comprehensive image of Ms W s personality and presentation in combination with the result of the IPDE-SQ. This step was non used to name personality upset but to lend to the apprehension of Ms W s presentation. The Millon highlighted that Ms W presented with anxiousness, drug dependance and station traumatic emphasis upset and may possible nowadays with thought upset and major depression. Presentation in interview Ms W presented as a shy, pleasant person with really low assurance and who suffered with anxiousness. It was apparent that she was missing in assurance in footings of speech production to people and being certain of her ain sentiments. She had besides seemed to fight in footings of her degree of concentration. Over the class of the Sessionss Ms W s temper could be rather volatile, altering from happy to depressed in the period of a twosome of hours. Ms W systematically spoke of ideas of ego injury throughout the Sessionss and when feeling depressed would project these feelings onto others as holding caused them. Ms W besides presented at times as rather paranoid in footings of thought that people were speaking about her. Ms W besides disclosed that she was sing ocular hallucinations peculiarly when she felt stressed.

Ideas for Science Fair Projects Using Animals

Ideas for Science Fair Projects Using Animals Animals are great subjects for science fair projects, particularly if you have a pet or an interest in zoology. Do you want to do a science fair project with your pet or another type of animal? Here is a collection of ideas that you can use for your project. Are insects attracted to/repelled by a magnet? Does the presence of a magnetic field affect egg hatching rates of insect or other animal eggs?Do pet fish have a color preference for their food? (This assumes you can separate out the colors of a food.) Do pet birds have a color preference for their toys?What type of soil do earthworms prefer?What natural substances repel insect pests? Examples of insects to test include mosquitoes, ants or flies.On a related note, what substances might be used to attract and trap flies, beetles or other pests?Do animals display handedness (right-handed, left-handed) like humans? You can test this with a cat and a toy, for example.Are cockroaches (or other insects or creatures) attracted to or repelled by light? You probably already suspect cockroaches prefer dark. What other stimuli could you test? Does it matter if it is white light or would you get the same response from specific colors of light? You could test other types of stimuli, such as music, noise, vibration, heat, cold. You get the idea. An advanced version of the cockroach project is to select insects that dont run from light (for example). If you allow these insects to mate and keep selecting progeny that doesnt evade light, can you obtain a culture of cockroaches that dont mind light?Test household insect repellents.Can dogs or cats or birds hear ultrasonic insect and rodent repellent devices?What methods serve to disrupt the chemical trail that ants follow?How many nematodes (roundworms) are there in a soil sample from your backyard? What are the pros and cons of having these organisms in the soil?Do hummingbirds have a color preference for their food?What type of light attracts the most moths?Does catnip repel insects? If so, which types? Know the Rules Before you start any science fair project involving animals, make sure it is okay with your school or whoever is in charge of the science fair. Projects with animals may be prohibited or they may require special approval or permission. Its better to make sure your project is acceptable before you get to work! A Note on Ethics Science fairs that allow projects with animals will expect you to treat the animals in an ethical manner. The safest type of project is one which involves observing natural behavior of animals or, in the case of pets, interacting with animals in a usual manner. Dont do science fair project that involves harming or killing an animal or puts an animal at risk for injury. As an example, it may be fine to examine data on how much of an earthworm can be cut before the worm becomes unable to regenerate and dies. Actually performing such an experiment probably wont be allowed for most science fairs. In any case, there are lots of projects you can do that dont involve ethical concerns. Take Pictures You may be unable to bring your animal science fair project to the school or otherwise put it on display, yet youll want visual aids for your presentation. Take lots of pictures of your project. For some projects, you may be able to bring in preserved specimens or examples of fur or feathers, etc.

Environmental Concerns About Neonicotinoid Pesticides

Environmental Concerns About Neonicotinoid Pesticides What Are Neonicotinoids? Neonicotinoids, neonics for short, are a class of synthetic pesticides used to prevent insect damage on a variety of crops. Their name comes from the similarity of their chemical structure to that of nicotine. Neonics were first marketed in the 1990s, and are now used widely on farms and for home landscaping and gardening. These insecticides are sold under a variety of commercial brand names, but they are generally one of the following chemicals: imidacloprid (the most common), dinotefuran, clothianidin, thiamethoxam, and acetamiprid. How Do Neonicotinoids Work? Neonics are neuro-active, as they bind to specific receptors in the insects’ neurons, impeding nerve impulses, and leading to paralysis then death. The pesticides are sprayed on crops, turf, and fruit trees. They are also used to coat seeds before they are planted. When the seeds sprout, the plant carries the chemical on its leaves, stems, and roots, protecting them from pest insects. Neonics are relatively stable, persisting in the environment for a long time, with sunlight degrading them comparatively slowly. The initial appeal of neonicotinoid pesticides was their effectiveness and perceived selectivity. They target insects, with what was thought to be little direct harm to mammals or birds, a desirable trait in a pesticide and a significant improvement over older pesticides which were dangerous for wildlife and people. In the field, reality proved to be more complex. What Are Some Environmental Effects of Neonicotinoids? Neonics disperse easily in the environment. Liquid applications can lead to runoff, planting treated seeds blows the chemicals in the air. Their persistence and stability, an advantage in fighting pests, makes neonics last a long time in soil and water.Pollinators like bees and bumblebees come in contact with the pesticides when they consume nectar and collect pollen from treated plants. Neonic residues are sometimes found inside hives, inadvertently tracked in by bees. The pesticides’ indiscriminate effects on insects make the pollinators collateral victims.Neonics may affect pollinators effectiveness. A 2016 study revealed that bumblebees exposed to thiamethoxam were less effective at pollinating certain plants compared to control bumblebees.Domestic honeybees are already highly stressed by parasites and diseases, and their sudden recent decline has been a great cause for concern. Neonicotinoids are probably not directly responsible for Colony Collapse Disorder, but there is increasing evidence that they play a part as an additional, toxic stressor to bee colonies. Wild bees and bumblebees have long been in decline due to habitat loss. Neonics are toxic to them, and there are real concerns that the wild populations suffer from this pesticide exposure. Much of the research on the effects of neonics on bees has been done on domestic bees, and more work is needed on wild bees and bumblebees, which play a crucial role in pollinating both wild and domestic plants.Neonics are perhaps less toxic to birds than the older generation of pesticides they replaced. However, it appears that the new chemicals’ toxicity to birds has been underestimated. For many bird species, chronic exposure to neonics leads to reproductive impacts. The situation is worst for birds feeding directly on coated seeds: the ingestion of a single coated corn kernel can kill a bird. Infrequent ingestion can cause reproductive failure.Birds that are not seed-eaters are also affected. There is evidence that insectivorous bird populations are experiencing significant declines due to the effectiveness of neonicotinoid pesticides on a wide range of invertebrates. With their food sources thus reduced, the survival and reproduction of insect-eating birds is affected. The same pattern is observed in aquatic environments, where pesticide residues accumulate, invertebrates die off, and aquatic bird populations decline. Neonicotinoid pesticides have been approved by the EPA for many agricultural and residential uses, despite serious concerns from its own scientists. One potential reason for this was the strong desire to find replacements for the dangerous organophosphate pesticides used at the time. In 2013, the European Union banned the use of many neonics for a specific list of applications.   Ã‚   Sources American Bird Conservancy. The Impact of the Nation’s Most Widely Used Insecticides on Birds. Farmers Weekly. Study Suggests Neonics Impair Bees Buzz Polination. Nature. Bees Prefer Foods Containing Neonicotinoid Pesticides. Xerces Society for Invertebrate Conservation. Are Neonicotinoids Killing Bees?

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Answer the questions - Coursework Example litical, and aristocratic norms of the Enlightenment Age; thus, it was initiated by the need for the rationalization of scientific world (Holborn 411). The period was strongly rationalized by music, visual art, and literature thereby influencing education, historiography, and the natural science. Furthermore, it is worth noting the period was strongly associated with radicalism and liberalism both of which affect the growth and development of nationalism (Holborn 681). To the poet, the period led to the emphasis in emotional poetry thereby making poets to be experienced more on the aesthetic values of their artworks. Artworks were highly appreciated during this period thereby making folk arts to be given noble status. The 1800 poets revived the medievalism so that they could leave population growth, industrialism, and urban sprawl. Gordon A. Craig wrote much on the rise and fall of Germany. In his contribution, he noted the contribution of numerous female authors including Marlene Deitrich. Was born on 27 December 1901 and died on 6th May 1992. She was a German actress and singer with American blood (Holborn 611. She was a self-driven character who developed her profession on her own. She wrote several publications including the 1962, 1979, 1989, and 1990 publication with her 1979 reflecting mainly on the events that took place in Germany. Wilhelm von Humboldt’s new university foundation in Berlin was mainly for field of biogeography. In laying the foundation, Wilhelm von Humboldt advocated that the foundation was to serve a long term and systematic measurement of geographic artifacts or elements. The foundation targets the contemporary meteorological and geomagnetic Measurements. Using the foundation, Wilhelm von Humboldt wanted unify the numerous and diversified scientific branches of knowledge. Notably, this work motivated the holistic universal perception of integrating entities (Holborn 812). Additionally, Humboldt’s work brought numerous professionals

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Prosecution and Extradition of Person having committed acts of terror - Essay Example When a person commits an act of terrorism in a foreign country, he should not be prosecuted in the same country because he might not get a full safety of his rights (Your Human Rights in a Foreign Country). The jury may be biased against the person because of his nationality and this may overwhelm the evidences present in the case. Hence, even if the accused is not guilty of the crime and there may be slight evidences of his innocence the biasness of the jury might cause them to sentence the person. Secondly, the accused is the national of another country and therefore is subject to prosecution by his native country. Countries have rights over their citizens and when they violate those rights they should be punished accordingly (Rhodes). Another reason to prosecute in the homeland is the difference in terms of the penalty and the actual sentence. For instance, in the European countries people who commit an act of terrorism or plan others are sent to detention facilities, those who murder others, are offered the capital punishment in some countries while in others they are sent to prisons (Death Penalty). On the other hand in the Arab world or in Muslim countries the sentences and the modes of punishment are different. People who kill others are beheaded and the ones who plan for acts of terrorism are also handed in strict punishments (Nasir). There is no doubt that such people should be prosecuted and handed with the worst punishments possible but they should also be given a ju stified chance to prove them innocent in front of an unbiased court of law. It is essential because people who get arrested are not always the ones’ who are the culprits, sometimes even innocent people are picked up. Furthermore, when these accused are declared guilty and sent to detention facilities, the behavior towards such people is extremely brutal and sometimes even the most basic rights of humans are neglected. For

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Global marketing ethic and culture - Essay Example Despite this, there are controversies about this proposed takeover as the employees of the Cadbury have lined up in London to protest against this takeover owing to the job losses that they may incur. Similarly, Kraft’s shareholders specially its largest shareholder Warren Buffet is worried about the mounting debt that the firm has taken in order to materialize this deal. Thus the issue is not just limited to the takeover of one international firm by another but it also carries with it the different ethical consequences. Apart from this there will also be issues regarding the culture as well as global marketing theory which need to be understood and analyzed in order to properly evaluate this proposed merger. This paper will therefore attempt to provide an objective analysis of the takeover by providing detailed analysis of the markets where both the firms are operating currently, relative advantages of the takeover to both the firms as well as implications for the stakeholders of the firm besides dwelling upon some of the ethical issues. Organizations enter into mergers and acquisitions for variety of reasons however, strategic reasons for takeovers are considered as most critical. Gaining entry into new markets, achieving synergy as well as diversification are some of the most important reasons that may be behind the takeovers of the firms.(Kummer,2008). Thus takeovers can either be strategic in nature or they can be financial in nature too. Financial takeovers are often done in order to gain quick gains due to market in-corrections and as such organizations engage themselves into such takeovers in order to gain monetary benefits rather than gaining strategic advantage over their competitors. It is also critical to note that the cross border takeovers and acquisitions are often made in order to overcome the entry barriers that may restrict the firms to gain an entry into a new market on its

Chessington World of Adventure, Essay Example | Topics and Well Written Essays - 2000 words

Chessington World of Adventure, - Essay Example And if they involve themselves in fun filled group activities, it will surely relax their mind and will bring down their stress levels to bare minimum. This is where the concept of amusement or theme parks comes into the picture. Even though, in amusement parks, there will be physical activities, it can be carried out in a relaxed and fun filled way. So, it will surely relax the physical and the mental part of the body. Because of this role, the amusements parks will be flocked by many people. Thus, it becomes an important duty of the amusement park administration or management to maintain the park optimally. That is, they should provide all the necessary facilities and features, with quality and safety inbuilt in it. So, this paper will analyze Chessington World of Adventure Chessington World of Adventure is a theme park located on the Surrey town of Chessington in United Kingdom. It is considered to be enjoyable place catering to the needs of people of all ages. Inside, Chessington World of Adventures and Zoo, there are ten different park areas, each with their own unique theme and rides as Beanoland, Chessington Zoo, forbidden kingdom, Land of the Dragons, Market Square, Mexicana, Mystic East, Pirate cove, Toytown and Transylvania. In recent years it has become increasing popular for an organisation to produce a mission statement and/or its ‘vision’ that sets out the purpose and general direction for the organisation (Mullins). The main mission of Chessington park is: ‘†¦create an unforgettable place of adventure for our guests and provide our customers a great day out †¦Ã¢â‚¬â„¢ With this mission as its main plank, Chessington World has put into actions its different departments to run the company successfully. The different departments, which are aiding Chessington to actualize its mission, are marketing department, followed by Human Resources, Finance, Quality, Customer Service etc. Among the many departments, which

Business Psychology on Leadership Essay Example | Topics and Well Written Essays - 2000 words

Business Psychology on Leadership - Essay Example The trait approach to leadership focuses on the leader, not the followers.   This approach â€Å"emphasizes that having a leader with a certain set of traits is crucial to having effective leadership† (Adam & Eves, n.d).   In this approach, society sees qualities in individuals that they deem worthy characteristics in their leaders, and consequently they install them as their leaders.   The trait approach relies on qualities of a person ranging from the superficial to the intellectual and even to the spiritual.   Physical qualities in a leader could be in the person’s height, general appearance, and grooming.   Less superficial traits such as intelligence, honesty, integrity, and expertise are also qualities that people expect in their leader.   Ã¢â‚¬Å"In the trait approach, effective leadership is defined in terms of the traits of leaders thought to exemplify good leadership†   (Vasu, et.al., 1998, p.98).   This approach equates good leadership wi th desirable traits and qualities (such as those previously mentioned).      The trait approach to leadership focuses on the leader, not the followers.   This approach â€Å"emphasizes that having a leader with a certain set of traits is crucial to having effective leadership† (Adam & Eves, n.d).   In this approach, society sees qualities in individuals that they deem worthy characteristics in their leaders, and consequently they install them as their leaders.   The trait approach relies on qualities of a person ranging from the superficial to the intellectual and even to the spiritual.   Physical qualities in a leader could be in the person’s height, general appearance, and grooming.   Less superficial traits such as intelligence, honesty, integrity, and expertise are also qualities that people expect in their leader.   Ã¢â‚¬Å"In the trait approach, effective leadership is defined in terms of the traits of leaders thought to exemplify good leadershipâ €    (Vasu, et.al., 1998, p.98).   This approach equates good leadership with desirable traits and qualities (such as those previously mentioned).      Behavioural Approach The behavioral approach came about as a response and as an alternative to the trait approach to leadership.   The focus of this approach is the behavior of the leader, not his qualities or traits.   Ã¢â‚¬Å"Effective leadership became transformed into what leaders do as opposed to what they are† (Great Visionaries, n.d.).   As a result of this approach, there was a greater emphasis on training leaders to be better in their craft.   In this approach, the leader’s behavior is easier to describe because they are observable actions, as opposed to traits that may be generally characterized and reduced to single word adjectives which are difficult to measure or quantify.   Transformational The transformational approach to leadership makes use of â€Å"’transactions’ as a means of motivating employees to achieve business results† (Gmelin, 2005).

Economic control Essay Example for Free

Economic control Essay Traditionally the reasons of the rules and regulations were to control human relations in an effort to make the behaviors of other individuals known (Pennell, pp3). rules are also employed to provide other purposes, these includes punishing offenders, providing social economic control, banishing private retribution, deterring criminal acts and reflecting public opinions (Pennell, pp3). Conventionally prevention of crime was intended provide advice on defensive behaviors and security. On the other hand laws are supposed to be malleable and should serve as a tool of social engineering (Pennell, pp4). They are supposed to be transformed with arrival of new thoughts and societal changes. The human rights and needs of victims of crime are essential aspects of criminal justice systems, especially currently, as the issues of victims have emerged since 1970s. Since 1970s, legal and emotional reactions of the nation have changed dramatically and currently more attention is being paid on restorative justice. There are many activities that are involved in restorative justice (Pennell, pp6). In order to give an insight of the various forms that restorative justice is taking and the activities that are involved this paper will focus on practices, origin context and limitations of restorative justice (Pennell, pp6). Victims Rights The current legal codes in federal government evolved from the conventional codes and attempts to define and deal with criminal behaviors. The aim of the codes is to focus on the deviant behaviors of the criminals and they rarely focus on the victims and their needs. The primary focus of the law is to deter the criminal activities (Aldana-Pindell, pp45). Several decades ago within the federal government when reconciliation for victim offenders was being set restorative justice did not exist within the criminal justice system (Brown Bunnell, pp87). Restorative justice has evolved currently within the criminal justice system in recent years following philosophical writings of van ness and others. Various debates which have been held have facilitated the emergence of processes within the restorative justice such as impact panels, conferences, sentencing circle etc (Aldana-Pindell, pp45). Since 1970s several practices and programs have assisted to develop the restorative justice moments. Early practices for restorative justice were focusing on the moderated meetings involving the offenders and the victims (Aldana-Pindell, pp46). As time went by the meetings were expanded and included friends and family members from the two parties. The meetings also included professionals and other individuals who had access of public resources. In recent years the system has paid much attention on the participation and involvement of members of the community (Normandeau, pp34). In 1970s some practitioners and scholars believed that offenders are victims of social neglect, poor societies and racial, ethnic and gender discrimination. As a result the advocates of restorative justice focused to change the conditions in the prison, reduce incarceration use and eliminate prison and jails as institutions (Normandeau, pp34). In this regard there are some individuals who were seeking to make a caring society instead of prisons and jails that would address the issues of victimizers and victims (Brown Bunnell, pp92). The activists of caring communities brought the issue of interests of the victims in the criminal justice system in a progressive manner rather than focusing on the right of the victims (Meister, pp54). In 1970s and 1980s the population of people in the prisons in United States was becoming progressively overcrowded and contributed to the use and popularity of intermediary sanctions (Aldana-Pindell, pp47). However, during this time restorative justice and mediation of victim offenders were not common within the criminal justice systems as alternatives. The establishment of boards of societal justice and centers for neighborhood justice in the federal government reflected their wishing to achieve more justice and this was characterized by public participation and casualness (Aldana-Pindell, pp49). These were new forms of resolution of conflicts in the late 1970s and they showed a developing disenchantment which involved trial procedures of adjudication and finding facts in accordance to adherence to strict legal principles. On the other hand the systems in resolution of conflicts placed much importance on negotiation, agreements between the disputants and placed less importance on the role of legal professionals (Aldana-Pindell, pp49). In mid 1970s reconciliation programs in the United States were introduced for victim offenders. These programs were based on the principles of Mennonite that focuses on dialogue and exchange (Marshall, pp20). Reconciliation programs involved offenders and crime victims meetings after being sentenced and included impartial third party. Reconciliation programs for offenders and victims aimed at restoring good relationship that is supposed to exist between the parties. The proponents of these programs were focusing to establish a good working relationship and use of principles of religious institutions and also as an option to incarceration (Marshall, pp21). In the rate 1970s advocates and the victims increasingly focused on mediation rather than reconciliation programs for offenders and victims’ interactions. However, the model of the mediation program was similar to models of reconciliation program, although additional individuals affected by the differences would be involved in the meeting, especially when addressing serious crimes (Meister, pp57). Mediation programs for offenders and victims were developed in western part of Europe, Scandinavia and England in the end of 1970s and early 1980s, and were use primarily to handle justice cases for the youths. Since 1980s the programs have shown a significant growth in the United States and other nations (Marshall, pp22). Progressive voices and conservatives suggest that victims of crimes do not have the voice in the criminal justice system. In late 1970s and early 1980s activists of feminists and social scholars of legal doctrines paid more attention on making courts and law enforcement officers to be accountable to children and women who may be physically or sexually abused (Marshall, pp22). The groups that advocated for victims right focused on compensation for crime in the processes of courts, using formal voice and on safety of the society. In early 1980s Reagan organization released a report of task force on victims of crimes that facilitated the development of groups that advocated for the rights of the victims. Since 1990s there is a tremendous growth of alliances between groups that focuses on the reforms of criminal justice and victim support. This tremendous growth has been as a result of realizing the common interests among the offenders and victims based groups (Anwander, pp71). In 1980s New Zealand government started reassessing Waitangi treaty focusing on the implications of the relationship between the whites i. e. Pakeha and indigenous people the Maori. In 1986 a report that was prepared by ministers recommended for structural changes in the practices and policies of the government towards the indigenous people (Marshall, pp24). In 1989 the administration had great structural changes in the way matters regarding family welfare and justice for the youths was handled. Before introduction of these changes indigenous people were overrepresented in prisons and jails and decision making processes were dominated by the whites (Meister, pp58). These structural changes employed in youth justice can be used in various juvenile offenses, but mostly they are used in serious cases and minor cases solved trough diversions of police. Family welfare and youth justice programs are different from offenders and victim reconciliation and mediation programs since they involve more community members in the discussion of the offense, pay more attention on participation of the family and recognize more victimized individuals. Family welfare and youth justice programs also reduce the intervention of the state and changes the roles of professionals in problem solving (Marshall, pp26). Youth justice and family welfare programs were introduced first in Australia in late 1991 and formed part of law enforcement operations that focused on one jurisdiction. Conferences run by the police were also introduced in the capital city of Australia and later on the northern states (Meister, pp59). In late 1993 and early 1994, conferences for handling juvenile cases were introduced in the southern and western part of Australia and they were involving non professional police to run the conference. In Queensland and south wale conferences to handle juvenile cases, have been recently introduced and they are mostly employed in Queensland schools (Meister, pp59). Circles of sentencing were established in Canada in 1980s, and were the fist groups of the nation to respond to offenders (Marshall, pp26). The aim and objectives of circles of sentencing are resolution of conflicts, restoring harmony and order, and healing of offenders, victims and family (Anwander, pp73). Circles of sentencing involves processes of consensus and includes all the victims of crimes and families of the victims, their next of kin, and community members in order to respond to the behavior and formulate sanctions that addresses all the needs of those involved. Circles of sentencing are currently being used in United States and in Canada by non indigenous groups that include blacks in Minnesota. Since 1980s, there are other practices which have emerged and use the principles of restorative justice (Marshall, pp27). Compensation boards in Vermont involve the members of the community and design penalties for offenders of juvenile. These penalties involve service of the community and rarely involve offender and victim mediation. The meetings do not involve the victims (Anwander, pp76). Panels of victim impact have also been introduced by mothers and focuses on drunk driving. The panels give a room for the victims and the members of the family to give their suggestions about the impact of driving when drunkard to the offenders who have been ordered by the court to attend. However, these panels for victims are different from most of the processes of restorative justice, since they do not employ voluntary attendance (Marshall, pp29). On the other hand they have an important element of bringing contact of offenders and victims in the process, which lacks in traditional proceedings of criminal justice. These panels are employed extensively across the United States. On the other hand research and theories have contributed to the development of restorative justice. In 1970s scholars of social and legal doctrines developed several theories focusing on formal and informal justice. Theoretical and empirical studies of formal and indformal justice which have been conducted in industrialized countries and in less developed countries suggest that, it took less one decade to change optimism for pessimism. With emergence of theories and research disillusionment had already set in by 1990s (Marshall, pp30). In late 1970s and early 1980s there were arguments from the criminologists in Netherlands, Norway and from elsewhere to abolish prisons. During this time the activists paid more attention on decarceration and alternatives to jails and prisons. However, currently there are few individuals who would argue for complete abolition of prisons although few people argue for their minimal use (Marshall, pp31). In 1996 there was an international conference to address penal abolition held in New Zealand and supported resolutions and discussions to facilitate restorative justice. Scholars have also attempted to focus on the merits of informal methods that can be applied in social set ups to regulate order in the society (Marshall, pp31). This involves reintegrative shaming in response to a crime that may be integrative and not stigmatizing. These ideas have been employed in conferencing models such as in wagga, in Australia. Before the wagga conference these ideas were not included in youth justice and family welfare programs and they did not form part of many conference held across the globe. The united states are currently employing the wagga model, although there are some arguments on the issue of shame and whether it should be the central issue in processes of conferencing (Marshall, pp32).

Importance Of Audience Research Media Essay

Importance Of Audience Research Media Essay Market Research has become one of the most lucrative career option and is among the highest growing fields in todays scenario. The high growth of the sector is a testimonial to the growing demand of research across all industries, then be it FMCG, Automobiles, Finance or Media. With the new breed of young MBAs coming through, the focus now is on Segmentation, Targeting and Positioning. Thus most businesses want to reach only their Target Audiences and filter out the excesses as they consider it as a wastage of resources, both in terms of money and time. This is particularly true for the media industry, where we have a variety of products like IMRBS TAM, IRS, . This is because a major chunk of media revenues come from advertisements which again depend on audience measurement in reaching to their decision as to which channel to give their ads on. Thus a high TRP in a TAM would ensure that you land up with the best of the sponsors and command highest of the prices. The need of Audience research can be traced in the Psychology studies done by Kellner in 2007. Different people purchase the same items but for a variety of reasons referred to as necessity, social pressures , family pressures , convenience , inadvertence and economic reasons . The field of Psychology has provided ample explanations through theories made from researches and studies to make the understanding of consumer behavior , and its applications in a variety of ways , what it is today (Kellner , 2007) . Media research is done primarily to observe study and analyze the pre-behaviours of the viewing population as well as the specific human behaviours that are evident as a result of the influence of media post the media exposure. The study may be carried out by researchers which may include organizations and individuals who may benefit out of the study either through government mandated projects or private agencies or companies whose interests may have their greater impact by how their businesses Ideas or products may have their impact on certain populations targeted or reached by media. Reasons/Advantages of Audience Research There are several advantage for doing audience research. Depending on which reason applies in a particular situation, a different type of research should be chosen. To help in making a decision The research may involve a few very specific questions or a main area covered, through a small survey, or a set of 3 or 4 focus groups. To understand the audience Research may involve either a set of focus groups, or a detailed survey. In general, a survey will provide precise results, but will be less informative. Also, a survey will cost a lot more, and take more time. To demonstrate facts to outsiders Commercial media owners want to attract advertisers to advertise on their medium. Thus it helps to have data showing the size, demographics, and interests of their audience. A related purpose is a special-interest organization, seeking support from a funding body, and providing survey data to show the extent of public support for that organization. This type of information should come from a research, conducted by an impartial third party. To provide material for programs The research data about the audiences can be used by media organizations, to generate content for the programming. For this purpose, all research methods are suitable, including surveys, consensus groups, and informal interviews. To design your communication You need to know your listeners, if you wish to persuade them, as it helps to shape your message in a way that may be acceptable to them. You may also need to know about their specific interests or the relationship among the audience members. This is particularly important when the communication goal is to persuade, and not just to create awareness. Also you need to identify the issues that may trigger strong emotions in your audience. Media Strategy: Media Planning, Media Buying and Media Selling Thus audience research and analysis is essential in determining how you will build your strategy so as to reflect their specific interests and concerns. And the more likely is the strategy to succeed. Components of Audience Research What you should know A major component involves the social situation of your present and potential audience. These can include their experience, education, job or professional background, age, gender, ethnic background, cultural differences, and more. Here are some of the key questions that are to be covered as a part of the research. What is the coverage area of your media vehicle? What other media, and activities are competing for your audiences time? How are these people distributed across the coverage area? What proportion of the area population use your media? How often do they use it? At what times, on what days? What is your stations share of their available time? What types of people use your media most? In what circumstances do people use your media? Do your listeners share common interests? Whats their relationship to one another? What recent experiences, if any, have they had that could affect their readiness to accept your argument? What will your listeners expect from you? Are you prepared in any case to address those expectations? What do they already know? Acknowledge audience attitudes and concerns. If the audience hold a positive view about your topic and your messages, the focus of the research will be on reinforcing the views and the benefits your audience may get. If they hold negative views, youll have to anticipate their objection in preparation of your research. You may have to limit what you ask of your audience. Determining what can trigger strong emotions in your listeners-whether positive or negative-is an essential step, you need to take those concerns into account and through that, thus showing your own awareness and sensitivity. How much to spend on audience research Audience research can cost a little or a lot. The cost is largely proportional to the sample size and the amount of labour involved: there are few economics of scale with audience research. Some research programs specially permanent panels with TV meters can cost millions of dollars. As a guide, many large broadcasters spend around 1% to 2% of their total revenue on audience research each year. For an individual project, which needs more detailed research than usual, its common to spend around 5% to 10% of the projects cost on research. Exposure: The basic measurement of the Media Audiences Ways that Media Audiences can be measured Technically exposure means open eyes or listening ears facing the medium. Practically it is the measurement of people who say they are sure they have looked into or read a vehicle within a given period of time. Exposure measurements are different for different mediums. Media Measurement What it measures What it means Vehicle Exposure Exposure to TV or print media Open eyes facing a vehicle(or opportunities to see ads) Print Media circulation No. of copies distributed People or families receiving newspaper vehicles(no exposure counted) Advertising exposure Number of ads exposed per issue or per TV program. A gross counting of the total number of ads exposed in a vehicle. Advertising Perception Number of ads that consumer remembered having seen in a vehicle The smallest amount of communication remembered of ads in a vehicle. Advertising Communication The total amount of recalled material from ads in a vehicle Feedback from ad messages in a vehicle. Response function: media effectiveness The number of responses to specific advertising in a vehicle The effect of advertising on consumers (responses such as sales, brand awareness, attitude change, and recall of messages) * The Relationship among Media, Advertising, and Consumers, Principles of Media Planning, Basant Rathore. Three methods of measurement Diaries: The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individual songs, cross referenced against their age, race, and economic status in listening sessions sponsored by oldies and mix formatted stations. Electronic: More recently, technology has been used to track listening and viewing habits. Arbitrons Portable People Meter uses a microphone to pick up and record subaudible tones embedded in broadcasts by an encoder at each station or network. It has even been used to track in-store radio. Software: There are certain software applications being developed to monitor cable TV operators with full passive and permissive viewer measurement functionality to monitor television channel ratings. The system tracks every time the channel is changed and records it accordingly. It allows what was being viewed at the time and which channel the viewer changed to. This information allows operators, broadcasters and advertising media to monitor audience TV usage habits. Media Planners use Cost per thousand as a comparative tool, to compare one medium or media vehicle with another to find those that are most efficient. It can be used for intermedia or intramedia comparisons. For print media (when audience data are not available): CPM= (Cost of 1 page * 1000)/ Circulation For print media (when audience data are available): CPM= (Cost of 1 page * 1000)/ No. of prospects readers reached For broadcast media (based on homes or audiences reached by a given program or time): CPM= (Cost of 1 page * 1000)/ No. of homes or persons reached by a given program or time For newspapers: CPM= (Cost of ad * 1,000)/ Circulation Advance Measurements and Calculations in Audience Research Reach- is a measurement of audience accumulation. It tells planners how many different prospects or households will see the ad once over any period of time the planner finds relevant. It differs from GRPs in the sense that each person is counted once, thus it is an unduplicated number. Frequency- It tells the planner the average number of times or the extent that audience members were exposed to same vehicle or a group of vehicles. It is a measure of repetition. Effective frequency- can be defined as the amount of frequency, the planner judges to be necessary for advertisements to be effective for communication. Sources of Market Data Size and share of market for a brand and its competitors, and other information contained in a situation analysis, can be obtained by a number of syndicated research services. Other data can be obtained from periodicals, association reports, govt, and media. The most widely used syndicated research services are those of A.C. Nielsen, Information Resources Inc. , Audits and Surveys Inc., Mediamark Research Inc., Simmons Market Research Bureau., IMRB, TAM, TNS etc. Some of the audience measurement tools are as follows: aMap, aDex, TAM, RAM, WAM, IRS etc. Methods of doing Research Audience Measurement for each medium National TV: TAM peoples meter (w/ 8,000 homes) TAM and aMap Nielsen Media Research/IMRB TNS Radio: Diary in radio markets RAM(Nielsen Media Research/IMRB) Magazines Recent-reading techniques w/ in-person interview and a long questionnaire about their product use Indian Readership Survey Newspapers Yesterday reading (Which NP did you read yesterday? typically use circulation figures) Indian Readership Survey Audits and reports the circulation of various publications Internet Use national sample of respondents Measure the number of visitors, how long people stay in each page, how far they go, how many times they return Nielsen/NetRatings or IMRBs WAM Out-of-Home the number of cars passing each billboard on the average day (daily circulation) Case Studies Case Study 1: Kheda Communication Project *Source: http://www.indianetzone.com/42/kheda_communication_project.htm The Kheda Communications Project or KCP is a field laboratory that aimed at the development and local communication in Kheda district of Gujarat. This project began in 1975 and continued till 1990. The site chosen for the experiment was Kheda district, which is an area near the SAC headquarters in Ahmedabad. Thus Kheda Communication Project could broadcast either local television programmes or national satellite television programmes. Around 650 community television sets were provided to 400 villages and also installed in public places like schools, where village audiences gathered in the evenings to view the broadcasts. The research team involved Prof. Arbind Sinha and his team from ISRO living in the village for around 18 months, and doing an ethnographic study so and studied their media consumption habits. The stay was important so as to understand the reasons for their media behaviour. The project was a first of its kind experiment by the Indians in the field of audience research. Kheda Communications Project is believed to be a milestone in the history of Indian television. The Development and Education Communication Unit managed this project and produced the development and educational programmes that involved the local audience. Case Study 2: CNN America *Source: http://www.cbsnews.com/8301-500486_162-929913-500486.html In the early days of television, news directors had little use for audience research it was far more the province of entertainment programming. The network news was only 15 minutes, and with so little time, the focus was almost exclusively on which stories had the most journalistic merit. But by the 1970s and 1980s the news was changing: Local stations were expanding their broadcasts to an hour or longer, and the compelling stories of the day no longer filled the time. Producers needed to know what kinds of stories would keep the audience. And so they embraced research. Viewers, researchers concluded, wanted useful information stories that were relevant to the way they live their lives in addition to the traditional news. Suddenly, stories about health, finance, and consumer concerns began popping up on the local news. Soon the network morning shows turned to research as well. They had plenty of reasons to do so. Like local newscasts, the morning shows had longer running times, and research helped producers figure out which lifestyle-type stories best held an audience. The morning shows also relied on a team of correspondents instead of a lone anchor, and audience research allowed producers to see the audiences response to various on-air personalities, who in some cases played a larger role in the broadcast than the content itself. (Examples of this type of personality abound, though perhaps there is no better than NBC weatherman Al Roker.) And the research helped producers better understand the audience, which, in the morning, is divided into two distinct segments with very different needs: People who are in transit and watch briefly before beginning their day, and people who stay home and are more likely to be there for the whole two hours. The television advertising industry in India is a complex and dynamic one with media choices increasing everyday. New channels are launched; new genres are established; brands are targeting niche audiences. In this scenario there is a need to find a perfect channel fit for the brand. The financial risks are too high and one needs to take action immediately to make the best of every rupee spent, therefore, the need for an overnight measurement system. The heterogeneity amongst consumers and their diverse spending patterns call for a more robust system for audience measurement on a much larger sample size. Case Study 3: All India Radio *Source: http://india.gov.in/knowindia/radio.php?pg=2 AIRs Audience Research Unit(Largest Feedback and Research Support Network)- In the era of market driven broad casting, it may not be possible for any media organization to survive without feeling the pulse of their audience and knowing the market. This compelled the media organisation, particularly electronic media, to get the syndicated media research done to know the viewership/listenership of their programmes market potential for them. No broadcasting agency can afford to move faster without the viewership/listenership data in hand. The case of radio broadcasting is not different, the competition is intensifying day by day due to opening of more and more private radio stations but none of the upcoming radio broadcasting agencies across the country, other than All India Radio, has such a large in house audience feedback and research support network. The Audience Research Units of All India Radio provide instant feedback and research support not only to the in house programme planners producers but also to the sponsors, advertisers marketers. With the changing mass communication scenario particularly market oriented broadcasting, Audience Research Unit of AIR has also reoriented itself. Efforts are on to create the ripple of changes to curve a niche for itself among the sponsors, advertiser marketers. This is evident from the studies assigned to the Audience Research Units in the recent past by the various agencies. Besides the sponsored studies, the network of audience research continuously conducts radio listenership survey (RPL) in order to provide updated data to the programmers as well as the advertisers interested in mounting advertisements on AIR.